GOAL 2: DECREASE SEDENTARY BEHAVIOR


Strategy 5: Screen Time

Promote policies that reduce sedentary screen time.

Action Steps

  • Adopt regulatory policies limiting screen time in preschool and after-school programs.

GOAL 3: RAISE AWARENESS OF THE IMPORTANCE OF INCREASING PHYSICAL ACTIVITY


Strategy 6: Media and Social Marketing

Develop a social marketing campaign that emphasizes the multiple benefits for children and families of sustained physical activity.

Action Steps

  • Develop media campaigns, utilizing multiple channels (print, radio, Internet, television, other promotional materials) to promote physical activity using consistent messages.

  • Design a media campaign that establishes physical activity as a health equity issue and reframes obesity as a consequence of environmental inequities and not just the result of poor personal choices.

  • Develop counter-advertising media approaches against sedentary activity to reach youth as has been done in the tobacco and alcohol prevention fields.



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