Sarasohn-Kahn, J. 2008. Reaching patients in a Health 2.0 world. Marketing Health Services 28(3):43.
Schwitzer, G., G. Mudur, D. Henry, A. Wilson, M. Goozner, M. Simbra, M. Sweet, and K. A. Baverstock. 2005. What are the roles and responsibilities of the media in disseminating health information? PLoS Medicine 2(7):e215.
Silberg, W. M., G. D. Lundberg, and R. A. Musacchio. 1997. Assessing, controlling, and assuring the quality of medical information on the internet: Caveat lector et viewor—let the reader and viewer beware. Journal of the American Medical Association 277(15):1244-1245.
Tu, H. T., and G. R. Cohen. 2008. Striking jump in consumers seeking health care information. http://www.hschange.com/CONTENT/1006/# (accessed October 14, 2010).
West, M., G. S. Ginsburg, A. T. Huang, and J. R. Nevins. 2006. Embracing the complexity of genomic data for personalized medicine. Genome Research 16(5):559-566.
Zimmerman, E., J. Rideout, and L. Baker. The WebVisit study: Impact of online doctor-patient communication on satisfaction and cost of care. http://hetinitiative.org/sub-resources/ea-abstract_satisfaction.html (accessed October 14, 2010).