National Academies Press: OpenBook

Envisioning the 2020 Census (2010)

Chapter: Front Matter

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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ENVISIONING THE 2020 CENSUS

Panel on the Design of the 2010 Census Program of Evaluations and Experiments

Lawrence D. Brown, Michael L. Cohen, Daniel L. Cork, and Constance F. Citro, Editors

Committee on National Statistics

Division of Behavioral and Social Sciences and Education

NATIONAL RESEARCH COUNCIL
OF THE NATIONAL ACADEMIES

THE NATIONAL ACADEMIES PRESS

Washington, DC
www.nap.edu

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
×

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NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance.

The project that is the subject of this report was supported by contract no. YA1323-06-CN-0031 between the U.S. Census Bureau and the National Academy of Sciences. Support of the work of the Committee on National Statistics is provided by a consortium of federal agencies through a grant from the National Science Foundation (No. SES-0453930). Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the views of the organizations or agencies that provided support for the project.

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Suggested citation: National Research Council. (2010). Envisioning the 2020 Census. Panel on the Design of the 2010 Census Program of Evaluations and Experiments. Lawrence D. Brown, Michael L. Cohen, Daniel L. Cork, and Constance F. Citro, eds. Committee on National Statistics, Division of Behavioral and Social Sciences and Education. Washington, DC: The National Academies Press.

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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THE NATIONAL ACADEMIES

Advisers to the Nation on Science, Engineering, and Medicine


The National Academy of Sciences is a private, nonprofit, self-perpetuating society of distinguished scholars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare. Upon the authority of the charter granted to it by the Congress in 1863, the Academy has a mandate that requires it to advise the federal government on scientific and technical matters. Dr. Ralph J. Cicerone is president of the National Academy of Sciences.


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The National Research Council was organized by the National Academy of Sciences in 1916 to associate the broad community of science and technology with the Academy’s purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Academy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly by both Academies and the Institute of Medicine. Dr. Ralph J. Cicerone and Dr. Charles M. Vest are chair and vice chair, respectively, of the National Research Council.


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PANEL ON THE DESIGN OF THE 2010 CENSUS PROGRAM OF EVALUATIONS AND EXPERIMENTS

LAWRENCE D. BROWN (Chair),

Department of Statistics, Wharton School of Business, University of Pennsylvania

RICHARD A. BERK,

Department of Criminology, University of Pennsylvania

ERIC T. BRADLOW,

Wharton School of Business, University of Pennsylvania

IVAN P. FELLEGI,

Statistics Canada (retired), Ottawa

LINDA GAGE,

California Department of Finance, Sacramento

VIJAY NAIR,

Department of Statistics, University of Michigan

JESSE H. POORE, JR.,

Department of Electrical Engineering and Computer Science, University of Tennessee, Knoxville

NORA CATE SCHAEFFER,

Department of Sociology, University of Wisconsin–Madison

ALLEN L. SCHIRM,

Mathematica Policy Research, Inc., Washington, DC

JUDITH A. SELTZER,

Department of Sociology, University of California, Los Angeles

STANLEY K. SMITH,

Department of Economics, University of Florida, Gainesville

JOHN H. THOMPSON,

National Opinion Research Center, University of Chicago

ROGER TOURANGEAU,

Survey Research Center, University of Michigan, Ann Arbor, and Joint Program in Survey Methodology, University of Maryland, College Park

KIRK WOLTER,

National Opinion Research Center, University of Chicago

MICHAEL L. COHEN, Co-Study Director

DANIEL L. CORK, Co-Study Director

AGNES E. GASKIN, Administrative Assistant

MEYER ZITTER, Consultant

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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COMMITTEE ON NATIONAL STATISTICS 2008–2009

WILLIAM F. EDDY (Chair),

Department of Statistics, Carnegie Mellon University

KATHARINE G. ABRAHAM,

Department of Economics and Joint Program in Survey Methodology, University of Maryland

ALICIA CARRIQUIRY,

Department of Statistics, Iowa State University

WILLIAM DUMOUCHEL,

Phase Forward, Inc., Waltham, Massachusetts

JOHN C. HALTIWANGER,

Department of Economics, University of Maryland

V. JOSEPH HOTZ,

Department of Economics, Duke University

KAREN KAFADAR,

Department of Statistics, Indiana University, Bloomington

DOUGLAS S. MASSEY,

Department of Sociology, Princeton University

SALLY MORTON,

Statistics and Epidemiology, RTI International, Research Triangle Park, North Carolina

JOSEPH NEWHOUSE,

Division of Health Policy Research and Education, Harvard University

SAMUEL H. PRESTON,

Population Studies Center, University of Pennsylvania

HAL STERN,

Department of Statistics, University of California, Irvine

ROGER TOURANGEAU,

Joint Program in Survey Methodology, University of Maryland, and Survey Research Center, University of Michigan

ALAN ZASLAVSKY,

Department of Health Care Policy, Harvard Medical School

CONSTANCE F. CITRO, Director

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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Acknowledgments

The Panel on the Design of the 2010 Census Program of Evaluations and Experiments (CPEX) wishes to thank the many people who have contributed to our work. The panel is indebted to former Deputy Director Preston Jay Waite’s support during the developmental stage of the study and to the continued support from Daniel Weinberg, assistant director for decennial census and American Community Survey. Deborah Bolton and Randall Neugebauer ably served as principal liaisons between the Census Bureau and the panel, assisted by Gary Chappell, Joyce Price, Jennifer Reichert, and Donna Souders. All of these Census Bureau staff were responsive to requests from the panel for help in the development of agendas, the collection of supporting materials, and assistance with other logistical details. They have been a pleasure to work with.

Also, a number of Census Bureau personnel provided extremely useful presentations and supporting materials during the panel’s meetings in April 2007, July 2007, April 2008, July 2008, November 2008, and February 2009. In this regard, we would like to thank Teresa Angueira, Michael Bentley, Larry Cahoon, Joan Hill, Elizabeth Martin, Mary Mulry, Manuel de la Puente, Jennifer Reichert, Courtney Reiser, Annetta Clark Smith, and Frank Vitrano. Many of these individuals, along with others, also contributed to three very productive small group meetings of the panel (held in July 2007), and here we would like to mention interactions with Nancy Bates, William Bell, Sharon Boyer, Mary Destasio, Donna Kostanich, Laurel Schwede, Jennifer Tancreto, and Jim Treat. We would like to single out Jim Treat to thank him for his help in learning about a number of disparate areas of census planning, experimentation, and evaluation.

Our panel also benefited from the contributions of a number of outside speakers at our plenary meetings who gave generously of their talents. We thank Mick Couper, University of Michigan, and John Czajka, Mathe-

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Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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matica Policy Research, Inc., for their thoughtful presentations on Internet data collection and administrative records, respectively. Rosemary Bender of Statistics Canada provided useful insight on census research in Canada, contributing to a discussion organized by panel member Ivan Fellegi. Finally, Marios Hadjieleftheriou of AT&T spoke about the possible structure of a master trace system and the use of such systems in industry.

We would like to thank Constance Citro, along with Jay Waite, for developing the study. In addition, Connie participated actively in our panel meetings and helped with writing and editing this report, providing her usual insightful comments and suggestions. Her knowledge and experience of census history and procedures proved to be an essential and invaluable addition to our deliberations. We would also like to thank Meyer Zitter, consultant to the panel, for also providing important, experienced perspectives on the census and in particular for his advice on the potential use of administrative records in census taking. We express our gratitude to Agnes Gaskin, who has seen to it that the meetings of the panel run as smoothly as possible, facilitating the travel and other needs of the panel members, and formatting this report. The panel is also indebted to Christine McShane, who provided expert technical editing of the draft report.

Michael Cohen and Daniel Cork served as extraordinarily effective and essential co-directors for the work of the panel. They admirably fulfilled their responsibility for compiling, organizing and presenting most of the background material and basic research appearing in the report, and for skillfully organizing and drafting the report so as to integrate the panel’s opinions and concerns along with our individual contributions. They were responsible from the side of the panel in arranging our cooperative interactions with the Census Bureau, which have been essential in our deliberations. And their experience and common sense helped keep us on track and focused as a panel during meetings and during the process of writing our interim and final reports.

Finally, it has been a pleasure interacting with a very talented, energetic, and collaborative panel as we considered plans for evaluation of the 2010 census and for research and development to be carried out in the next decade to achieve as cost effective as possible a census in 2020.

This final report has been reviewed in draft form by individuals chosen for their diverse perspectives and technical expertise, in accordance with procedures approved by the Report Review Committee of the National Research Council. The purpose of this independent review is to provide candid and critical comments that will assist the institution in making the published report as sound as possible and to ensure that the report meets institutional standards for objectivity, evidence, and responsiveness to the study charge. The review comments and draft manuscript remain confidential to protect the integrity of the deliberative process. We thank the

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
×

following individuals for their participation in the review of this report: Betsy Ancker-Johnson, vice president (retired), General Motors Corporation; John L. Czajka, Mathematica Policy Research, Inc., Washington, DC; Shoreh Elhami, GIS director, Delaware County Auditor’s Office, Delaware, OH; Benjamin King, statistical consultant, Durham, NC; Daniel B. Levine, Statistics, Westat, Inc., Rockville, MD; Betsy Martin, consultant, Alexandria, VA; C. Matthew Snipp, Department of Sociology, Stanford University; and Alan M. Zaslavsky, Department of Health Care Policy, Harvard Medical School.

In addition, we thank the following individuals who served as reviewers for Experimentation and Evaluation Plans for the 2010 Census: Interim Report, which is reprinted in Part II of this volume: C.A. (Al) Irvine, consultant, San Diego, CA; Benjamin King, statistical consultant, Durham, NC; J. Michael Oakes, Division of Epidemiology, University of Minnesota, Minneapolis; Joseph Salvo, Population Division, New York City Department of City Planning, New York City, NY; Robert Scardamalia, Center for Research and Information Analysis, Department of Economic Development, Albany, NY; Frederick J. Scheuren, consultant, Alexandria, VA; and Judith M. Tanur, Department of Sociology and Behavior, State University of New York, Stony Brook. Finally, we thank the reviewers of the panel’s February 2009 letter report, which is reprinted as Part III of this volume: Barbara A. Bailar, independent consultant, Washington, DC; John L. Czajka, Mathematica Policy Research, Inc., Washington, DC; C.A. (Al) Irvine, consultant, San Diego, CA; Benjamin King, statistical consultant, Durham, NC; and Colm A. O’Muircheartaigh, Harris Graduate School of Public Policy Studies, The University of Chicago.

Although the reviewers listed above provided many constructive comments and suggestions, they were not asked to endorse the conclusions or recommendations nor did they see the final draft of the report before its release. The review of this report was overseen by Samuel H. Preston, Population Studies Center, University of Pennsylvania, and William F. Eddy, Department of Statistics, Carnegie Mellon University. Appointed by the National Research Council, they were responsible for making certain that an independent examination of this report was carried out in accordance with institutional procedures and that all review comments were carefully considered. Responsibility for the final content of this report rests entirely with the authoring committee and the institution.


Lawrence D. Brown, Chair

Panel on the Design of the 2010 Census

Program of Evaluations and Experiments

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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 2–D  Assessment: Time to Rethink the Census and Census Research

 

40

3

 

Census Bureau Research, Past and Present

 

59

   

 3–A  Current Research: Unfocused and Ineffective

 

60

   

 3–A.1  Legacy of Research

 

61

   

 3–A.2  Flaws in Current Census Research and the 2010 CPEX

 

63

   

 3–B  Key Steps in Rethinking the Census by Rethinking Research

 

75

   

 3–B.1  Identify Visions for Next Census and Focus on a Limited Set of Goals

 

75

   

 3–B.2  Build Capacity to Evaluate Costs of Alternative Visions

 

78

   

 3–B.3  Build from 2010 Experience and Data (If Not the 2010 CPEX)

 

79

   

 3–B.4  Examples of Research Directions: Strategic Issues for the 2020 Census

 

80

4

 

Revitalizing Census Research and Development

 

95

   

 4–A  In-House R&D—Why and What

 

97

   

 4–B  Properties of a Successful R&D Program

 

98

   

 4–C  Structuring a Successful R&D Program

 

103

   

 4–C.1  Leadership

 

103

   

 4–C.2  Organization

 

104

   

 4–C.3  Project Teams

 

107

   

 4–C.4  Funding

 

108

   

 4–C.5  Training

 

108

   

 4–C.6  Advisory Committees

 

109

   

 4–C.7  Opportunities to Participate in Research

 

109

   

 4–D  A New Census Research and Development Program

 

109

   

 4–D.1  Organization and Leadership

 

109

   

 4–D.2  Integration

 

112

   

 4–D.3  Fostering Outside Collaboration

 

113

   

 4–D.4  Budgeting for Research

 

113

A

 

Past Census Research Programs

 

115

   

 A–1  1950 Census

 

115

   

 A–1.a  Principal Pretests and Experiments Conducted Prior to the Census

 

115

   

 A–1.b  Research, Experimentation, and Evaluation Program

 

118

   

 A–2  1960 Census

 

118

   

 A–2.a  Principal Pretests and Experiments Conducted Prior to the Census

 

118

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Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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 A–2.b  Research, Experimentation, and Evaluation Program

 

122

   

 A–3  1970 Census

 

124

   

 A–3.a  Principal Pretests and Experiments Conducted Prior to the Census

 

124

   

 A–3.b  Research, Experimentation, and Evaluation Program

 

128

   

 A–4  1980 Census

 

133

   

 A–4.a  Principal Pretests and Experiments Conducted Prior to the Census

 

133

   

 A–4.b  Research, Experimentation, and Evaluation Program

 

138

   

 A–5  1990 Census

 

148

   

 A–5.a  Principal Pretests and Experiments Conducted Prior to the Census

 

148

   

 A–5.b  Research, Experimentation, and Evaluation Program

 

153

   

 A–6  2000 Census

 

157

   

 A–6.a  Principal Pretests and Experiments Conducted Prior to the Census

 

157

   

 A–6.b  Research, Experimentation, and Evaluation Program

 

160

   

 A–7  Principal Pretests and Experiments Conducted Prior to the 2010 Census

 

173

   

 A–7.a  Pretests of Census Operations and Questionnaires

 

173

   

 A–7.b  Dress Rehearsal

 

178

B

 

2010 Census Program of Evaluations and Experiments

 

181

   

 B–1  Experiments

 

182

   

 B–1.a  Alternative Questionnaire Experiment

 

182

   

 B–1.b  Nonresponse Follow-Up Contact Strategy Experiment

 

190

   

 B–1.c  Deadline Messaging/Compressed Schedule Experiment

 

191

   

 B–1.d  Confidentiality/Privacy Notification Experiment

 

194

   

 B–1.e  Heavy-Up Publicity Experiment

 

194

   

 B–2  Evaluations

 

194

   

 B–2.a  Alternative Questionnaire Experiment Reinterview

 

197

   

 B–2.b  Content Reinterview

 

197

   

 B–2.c  Alternative Group Quarters Questionnaire

 

198

   

 B–2.d  Interactive Voice Response Customer Satisfaction Survey

 

199

   

 B–3  Assessments

 

200

II
Interim Report: Experimentation and Evaluation in the 2010 Census (December 7, 2007)

 

203

 

 

Executive Summary

 

205

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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1

 

Introduction

 

213

   

 1–A  Charge to the Panel

 

214

   

 1–B  Background: Experiments and Evaluations in the 2000 Census

 

215

   

 1–B.1  Experiments

 

215

   

 1–B.2  Evaluations

 

218

   

 1–C  Post Hoc Assessment of the 2000 Experiments and Evaluations

 

218

   

 1–D  Overview of the 2010 Census

 

221

   

 1–E  The CPEX Planning Document

 

222

   

 1–F  Guide to the Report

 

223

2

 

Initial Views on 2010 Census Experiments

 

225

   

 2–A  A General Approach to the Selection of Census Experiments

 

225

   

 2–B  Priority Topics for Experimentation in 2010

 

227

   

 2–B.1  Internet Data Collection

 

228

   

 2–B.2  Use of Administrative Records to Assist in Component Census Operations

 

230

   

 2–B.3  Alternative Questionnaire Experiment

 

234

   

 2–B.4  Race/Ethnicity as a Single Question

 

235

   

 2–B.5  Representation of Residence Concepts

 

239

   

 2–B.6  Other Content Issues

 

241

   

 2–B.7  Deadline Messaging and Other Presentation Issues

 

243

   

 2–B.8  A Possible Additional Experiment: Comparison of Telephone to Personal Interview for Coverage Follow-Up Interview

 

244

   

 2–C  Conclusion

 

245

3

 

Initial Views on 2010 Census Evaluations

 

247

   

 3–A  Suggestions for the 2010 Census Evaluations

 

247

   

 3–A.1  Address List Improvement

 

247

   

 3–A.2  Master Trace Sample

 

249

   

 3–A.3  Reverse Record Check

 

251

   

 3–A.4  Edit Protocols

 

252

   

 3–A.5  Coverage Assessment of Group Quarters

 

253

   

 3–A.6  Training of Field Enumerators

 

254

   

 3–B  A General Approach to Census Evaluation

 

254

   

 3–C  Initial Considerations Regarding a General Approach to Census Research

 

256

4

 

Considerations for the 2010 Census

 

259

   

 4–A  Technology

 

259

   

 4–B  Data Retention by Census Contractors

 

261

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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List of Figures

Part I:
Final Report

B-1

 

2010 Alternative Questionnaire Experiment, control questionnaires

 

183

B-2

 

2010 Alternative Questionnaire Experiment, structures of combined race and Hispanic origin question

 

184

B-3

 

2010 Alternative Questionnaire Experiment, variations on race question

 

185

B-4

 

2010 Alternative Questionnaire Experiment, variations on Hispanic question and hybrid approaches

 

186

B-5

 

2010 Alternative Questionnaire Experiment, other residence panel

 

187

B-6

 

2010 nonresponse follow-up enumerator questionnaire, record of contact box

 

190

B-7

 

2010 Confidentiality/Privacy Notification Experiment, control and experimental treatments

 

195

Part II:
Interim Report

2-1

 

First page (Person 1), draft 2008 dress rehearsal questionnaire

 

236

2-2

 

Person 2 panel, draft 2008 dress rehearsal questionnaire

 

237

B-1

 

Housing Unit ID log-in screen and race response screen, Internet questionnaire, 2005 census test

 

287

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Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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List of Tables

Part I:
Final Report

2-1

 

Estimates of Percentage Net Undercount, by Race, from Demographic Analysis, 1940–2000 (in Percent)

 

30

2-2

 

Per Housing Unit Costs, 1960–2010 U.S. Censuses

 

33

2-3

 

Census Bureau Life-Cycle Cost Estimates for the 2010 Census (covering fiscal years 2002–2013)

 

36

2-4

 

Coverage Improvement Programs and Procedures, 1970–2010 Censuses—Address List Development

 

44

2-5

 

Coverage Improvement Programs and Procedures, 1970–2010 Censuses—Publicity/Outreach

 

47

2-6

 

Coverage Improvement Programs and Procedures, 1970–2010 Censuses—Initial Enumeration Methods

 

51

2-7

 

Coverage Improvement Programs and Procedures, 1970–2010 Censuses—Follow-Up of Mail Returns

 

55

2-8

 

Coverage Improvement Programs and Procedures, 1970–2010 Censuses—NRFU (Nonresponse Follow-Up) and Post-NRFU

 

56

B-1

 

2010 Deadline Messaging/Compressed Schedule Experiment, deadline message treatments by form type

 

193

Part II:
Interim Report

1-1

 

Topic Headings, 2010 CPEX Research Proposals and 2000 Census Evaluation Program

 

219

Suggested Citation:"Front Matter." National Research Council. 2010. Envisioning the 2020 Census. Washington, DC: The National Academies Press. doi: 10.17226/12865.
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List of Boxes

Part I:
Final Report

3-1

 

Census Bureau’s Tentative Goals and Objectives for the 2020 Census

 

76

4-1

 

Historical Overview of the Census Bureau’s Organization of R&D

 

105

B-1

 

Experiments in the 2010 CPEX

 

182

B-2

 

Evaluations in the 2010 CPEX

 

196

B-3

 

Assessments in the 2010 CPEX

 

201

Part II:
Interim Report

2-1

 

Situations Generating a Coverage Follow-Up Interview

 

245

B-1

 

United Nations Economic Commission for Europe Comments on Internet Data Collection in the 2010 Round of Censuses

 

291

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Planning for the 2020 census is already beginning. This book from the National Research Council examines several aspects of census planning, including questionnaire design, address updating, non-response follow-up, coverage follow-up, de-duplication of housing units and residents, editing and imputation procedures, and several other census operations.

This book recommends that the Census Bureau overhaul its approach to research and development. The report urges the Bureau to set cost and quality goals for the 2020 and future censuses, improving efficiency by taking advantage of new technologies.

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