In 1968 Craig transferred to GM’s advanced products engineering organization, where he was totally immersed in the development of emissions control systems. This activity was the highest engineering development priority at General Motors. Success in developing the industry’s first durable catalyst using unleaded fuel was essential for GM’s ability to meet the new exhaust emissions standards.
In 1972 Craig became executive assistant to the vice president of GM’s engineering staff. In this position he was responsible for program and policy direction of the technical activities of a 6,000-person central engineering development organization that performed design, testing, and development operations and operated two major proving grounds for GM.
In the late 1970s the U.S. government promulgated a series of automotive standards for emissions, fuel economy, safety, noise, and repairability. GM elected to create an environmental activities staff and appointed Dr. Marks as its first executive director in 1979. This staff was responsible for corporate programs dealing with automotive emissions, safety, fuel economy, vehicle noise, and manufacturing plant environmental issues and for interaction with both the public and the government agencies concerning these areas.
In 1983, TRW, a major automotive supplier, recruited Craig to become its first vice president of engineering and technology, responsible for product technology, manufacturing, quality, purchasing, and information systems. Subsequently, Craig’s responsibilities were expanded to include technical management of passenger restraint product and process development, including product integrity procedures, during the concept and start-up phase of a new business that supplies airbag systems, as well as seatbelts, to the worldwide automotive industry.
Owing to Craig’s vast knowledge of automotive technology, he was recruited by Allied Signal in 1988 to become vice president of technology and productivity, responsible for policy and programs for the automotive sector’s functions of manufacturing; quality; health, safety, and environment; public affairs; business planning; and direction of the Allied Automotive Technical Center.