would be less than that of the generic design and foundation construction, and it was the engineer’s role to explain the cost savings in construction and overall life cycle to a potential client.
As the firm’s reputation grew, Bill himself developed a reputation as an innovative soil engineer, and this was reflected in his election to the presidency of many engineering organizations: the Structural Engineers Association of California (1947), San Francisco section of the American Society of Civil Engineers (1957), American Consulting Engineers Council (1964), and Federation Internationale des Ingenieurs Conseils (1970). For the latter organization, which is based in Europe, he was the first American to serve as president. In 1981, he was the first recipient of the Arthur M. Steinmetz Award from the American Consulting Engineers Council, in recognition of his distinguished career in consulting engineering. For his contributions to geotechnical engineering, he was elected to the National Academy of Engineering in 1978. In professional organizations, he continued to promote his view that consulting engineers are expert advisors and must remain independent of any particular construction technique, material, or design method. In this respect they differ from engineers working for a particular industry or fabricator, whose job is to promote certain solutions to engineering problems. Bill believed that engineering educators should promote an understanding among students that consulting engineers are responsible for evaluating a wide range of alternative solutions when working for clients and that consulting engineers must aggressively guard their independence and ethical reputations.
In addition to engineering consulting, Bill Moore had a deep interest in public policy decisions and how engineers could contribute to the making of those decisions. Most of the issues that affect our lives have an engineering component, he said, but most engineers, because of training or psyche, do not have the patience or temperament to participate in the often lengthy negotiations associated with developing public policy regarding the environment, land use, health regulations, and