U.S. Government Accountability Office, U.S. House of Representatives, National Committee for Quality Assurance, Community Health Plan of the Rockies, Performance Measurement Coordinating Council, and Kaiser Permanente. Ms. Cocotas has a master’s degree in public and health administration from the University of New Mexico.

Harold Fallon, M.D., is a graduate of Yale College and Yale Medical School. His residency training in internal medicine was at UNC. He had further training at the National Cancer Institute and fellowships in liver disease at Yale and biochemistry at Duke. During 15 years on the faculty at UNC he developed a new liver disease program and directed research in liver lipid metabolism. He was Chair of the Department of Medicine at MCV (now VCU) in Richmond for 18 years and was then Dean of the University of Alabama School of Medicine in Birmingham. During his academic career he was Chair or President of numerous national medical and research organizations including the Board of Internal Medicine, the Association of American Physicians, the Association of Professors of Medicine, and the American College of Physicians. He was the first Home Secretary of the IOM and was Chairman of the series of annual Conferences on Health Literacy, jointly sponsored by the American College of Physicians Foundation (ACPF) and the IOM. He is retired, but remains active with various activities at the IOM, ACPF, and the Medical University of South Carolina.

Frank Funderburk joined the Division of Research in 2007. He is currently responsible for the strategic planning, implementation, and analysis of a variety of health care research efforts that support and enhance CMS communications activities. He is especially interested in developing data-driven communication strategies that can overcome persistent informational, attitudinal, and motivational barriers to better health care, including those related to health and digital literacy. His research has included evaluation of the effectiveness of a variety of outreach and education campaigns as well as a recent experimental study of direct marketing strategies for improving outreach to vulnerable beneficiaries eligible for but not enrolled in the Low Income Subsidy. He has investigated ways in which health care decision making style can influence beneficiary perception of Medicare programs as well as receptivity to specific outreach and communication activities. His work has helped to inform recent initiatives encouraging adoption of Electronic Health Records and quality initiatives such as the HCAHPS public reporting of consumers’ hospital experiences.

Prior to joining CMS Frank was an Analytic Scientist at the Delmarva Foundation for Medical Care where he directed External Quality Review for Medicaid programs in 9 states and the District of Columbia. He also



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