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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Sociocultural Data to Accomplish Department of Defense Missions

TOWARD A UNIFIED SOCIAL FRAMEWORK

WORKSHOP SUMMARY

Robert Pool, Rapporteur

Planning Committee on Unifying Social Frameworks

Board on Human-Systems Integration

Division of Behavioral and Social Sciences and Education

NATIONAL RESEARCH COUNCIL
OF THE NATIONAL ACADEMIES

THE NATIONAL ACADEMIES PRESS

Washington, D.C.
www.nap.edu

Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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THE NATIONAL ACADEMIES PRESS
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NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine. The members of the committee responsible for the report were chosen for their special competences and with regard for appropriate balance.

This study was supported by Grant No. N00014-05-G-0288, DO #26 between the National Academy of Sciences and the Office of Naval Research. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the views of the organizations or agencies that provided support for the project.

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Cover credits: The top photo is of U.S. Army Maj. Bobbie Mayes, a resident of Lawrenceburg, Kentucky, and the Women’s Empowerment coordinator with the Kentucky Agribusiness Development team. She is handing off supplies to one of the graduates at the Director’s of Agriculture Livestock and Irrigation Compound, Kapisa province, Afghanistan, January 6, 2011. Courtesy photo. U.S. Army by Spc. Kristina Gupton/Released. The bottom photo is of Provincial Reconstruction Team Zabul, Shinkay Detachment Team Lead Maj. Trever Nehls, who was given a turban by new Shinkay District Gov. Barat Khan during a shura, or meeting, in Shinkay District, Zabul province, Afghanistan, January 6, 2011. Photo by Staff Sgt. Brian Ferguson. Both photo images are from the Defense Video & Imagery Distribution System.

Suggested citation: National Research Council. (2011). Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Robert Pool, Rapporteur. Planning Committee on Unifying Social Frameworks. Board on Human-Systems Integration, Division of Behavioral and Social Sciences and Education. Washington, DC: The National Academies Press.

Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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THE NATIONAL ACADEMIES

Advisers to the Nation on Science, Engineering, and Medicine


The National Academy of Sciences is a private, nonprofit, self-perpetuating society of distinguished scholars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare. Upon the authority of the charter granted to it by the Congress in 1863, the Academy has a mandate that requires it to advise the federal government on scientific and technical matters. Dr. Ralph J. Cicerone is president of the National Academy of Sciences.


The National Academy of Engineering was established in 1964, under the charter of the National Academy of Sciences, as a parallel organization of outstanding engineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achievements of engineers. Dr. Charles M. Vest is president of the National Academy of Engineering.


The Institute of Medicine was established in 1970 by the National Academy of Sciences to secure the services of eminent members of appropriate professions in the examination of policy matters pertaining to the health of the public. The Institute acts under the responsibility given to the National Academy of Sciences by its congressional charter to be an adviser to the federal government and, upon its own initiative, to identify issues of medical care, research, and education. Dr. Harvey V. Fineberg is president of the Institute of Medicine.


The National Research Council was organized by the National Academy of Sciences in 1916 to associate the broad community of science and technology with the Academy’s purposes of furthering knowledge and advising the federal government. Functioning in accordance with general policies determined by the Academy, the Council has become the principal operating agency of both the National Academy of Sciences and the National Academy of Engineering in providing services to the government, the public, and the scientific and engineering communities. The Council is administered jointly by both Academies and the Institute of Medicine. Dr. Ralph J. Cicerone and Dr. Charles M. Vest are chair and vice chair, respectively, of the National Research Council.


www.national-academies.org

Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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PLANNING COMMITTEE ON UNIFYING SOCIAL FRAMEWORKS

Judee Burgoon (Chair),

Center for Identification Technology Research and Eller College of Management, University of Arizona

Robert Albro,

School of International Service, American University

Randy Borum,

College of Behavioral and Community Sciences, University of South Florida

Andrew S. Imada,

A.S. Imada & Associates, Carmichael, CA

David Laitin,

Department of Political Science, Stanford University

Michael W. Morris,

Columbia Business School and Department of Psychology, Columbia University

Catherine H. Tinsley,

McDonough School of Business, Georgetown University

George Tita,

Department of Criminology, Law and Society, University of California, Irvine

Cherie Chauvin, Study Director

Robert Pool, Rapporteur

Renée L. Wilson Gaines, Senior Program Assistant

Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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BOARD ON HUMAN-SYSTEMS INTEGRATION

William S. Marras (Chair),

Integrated Systems Engineering Department, Ohio State University

Pascale Carayon,

Department of Industrial and Systems Engineering, Center for Quality and Productivity Improvement, University of Wisconsin–Madison

Don Chaffin,

Industrial and Operations Engineering and Biomedical Engineering, University of Michigan (Emeritus)

Nancy J. Cooke,

Cognitive Science and Engineering, Arizona State University

Mary (Missy) Cummings,

Aeronautics and Astronautics and Engineering Systems Division, Massachusetts Institute of Technology

Sara J. Czaja,

Department of Psychiatry and Behavioral Sciences, Center on Aging, University of Miami Miller School of Medicine

Andrew S. Imada,

A.S. Imada and Associates

Waldemar Karwowski,

Department of Industrial Engineering and Management Systems, University of Central Florida

David Rempel,

Department of Medicine, University of California, San Francisco

Matthew Rizzo,

Department of Neurology, Mechanical and Industrial Engineering, and the Public Policy Center, University of Iowa

Thomas B. Sheridan,

Departments of Mechanical Engineering and of Aeronautics-Astronautics, Massachusetts Institute of Technology (Emeritus)

David H. Wegman,

University of Massachusetts, Lowell (Emeritus)

Howard M. Weiss,

Department of Psychological Sciences, Purdue University

Barbara A. Wanchisen, Director

Mary Ellen O’Connell, Deputy Director

Christie R. Jones, Program Associate

Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Acknowledgments

This workshop summary is based on the discussions at a workshop convened by the Board on Human-Systems Integration on August 16-17, 2010, and organized by the Planning Committee on Unifying Social Frameworks. The planning committee members identified presenters, organized the agenda, selected paper authors, and facilitated the discussion, although they did not participate in the writing of this report. This summary reflects their diligent efforts, the excellent presentations by other experts at the workshop, and the insightful comments of the many workshop participants.

This study was sponsored by the Office of Naval Research, and the committee is grateful for the interest and support of two of its program officers: Captain Dylan Schmorrow, Medical Service Corps, U.S. Navy, and acting director, Human Performance, Training, and BioSystems Directorate, Research Directorate, Office of the Director, Defense Research and Engineering, Office of the Secretary of Defense; and Ivy Estabrooke, program officer, Human Social Cultural and Behavioral Sciences, Office of Naval Research, and assistant director, Human Social, Culture, Behavior Technologies Human Performance, Training, and BioSystems Directorate, Office of the Director, Defense Research and Engineering, Office of the Secretary of Defense. The committee is grateful for their support throughout the study as well as their assistance in locating critical information in support of the committee’s planning efforts.

This summary has been reviewed in draft form by individuals chosen for their diverse perspectives and technical expertise, in accordance with

Page viii Cite
Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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procedures approved by the National Research Council’s Report Review Committee. The purpose of this independent review is to provide candid and critical comments that will assist the institution in making its published summary as sound as possible and to ensure that the summary meets institutional standards for objectivity, evidence, and responsiveness to the study charge. The review comments and draft manuscript remain confidential to protect the integrity of the process. We wish to thank the following individuals for their review of this summary: Noshir Contractor, Department of Industrial Engineering and Management Sciences, McCormick School of Engineering and Applied Science, Northwestern University; Waldemar Karwowksi, Department of Industrial and Management Systems, University of Central Florida; and Carol Mathews, Behavioral Sciences, Sociology, Century College, White Bear Lake, MN.

Although the reviewers listed above provided many constructive comments and suggestions, they were not asked to endorse the content of the summary, nor did they see the final draft before its release. The review of this summary was overseen by William C. Howell, Department of Psychology, Arizona State University and Rice University. Appointed by the National Research Council, he was responsible for making certain that an independent examination of this summary was carried out in accordance with institutional procedures and that all review comments were carefully considered. Responsibility for the final content of this summary rests entirely with the author and the institution.

Prior to the publication of this report, one distinguished workshop presenter, Brant Burleson of Purdue University, passed away. His expertise and eloquent presentation on social support and influence were valuable and appreciated contributions to the workshop. On behalf of the workshop participants, the National Research Council staff wishes to express their gratitude to Dr. Burleson for his support of the workshop and its objectives despite his own personal battles.

Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
×
Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
×
Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Suggested Citation:"Front Matter." National Research Council. 2011. Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13077.
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Sociocultural Data to Accomplish Department of Defense Missions: Toward a Unified Social Framework summarizes presentations and discussions that took place on August 16-17, 2010, at a National Research Council public workshop sponsored by the Office of Naval Research. The workshop addressed the variables and complex interaction of social and cultural factors that influence human behavior, focusing on potential applications to the full spectrum of military operations.

The workshop's keynote address by Major General Michael T. Flynn, U.S. Army, provided critical context about the cultural situation and needs of the military operating in Afghanistan. Additional presentations were divided into four panels to address the diverse missions encountered by the U.S. military worldwide. The workshop concluded with a final panel to discuss the strengths and weaknesses of different methods of acquiring and using relevant data and knowledge to accomplish these missions. The panel topics and presenters are listed below:

  1. Conflict Is Local: Mapping the Sociocultural Terrain David Kennedy, Hsinchun Chen, and Kerry Patton
  2. Bridging Sociocultural Gaps in Cooperative Relationships Robert Rubinstein, Alan Fiske, and Donal Carbaugh
  3. Building Partner Capacity with Sociocultural Awareness Jeffrey Sanchez-Burks and Shinobu Kitayama
  4. The Art of Sociocultural Persuasion Jeanne Brett, James Dillard, and Brant R. Burleson
  5. Tools, Methods, Frameworks, and Models Mark Bevir, Laura A. McNamara, Robert G. Sargent, and Jessica Glicken Turnley
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