A
Workshop Agenda and Participants

AGENDA

Unifying Social Frameworks

Sociocultural Data to Accomplish Department of Defense Missions


Monday, August 16, 2010

9:00 am

Workshop Opening and Logistics

 

Welcome from National Research Council

Dr. Barbara Wanchisen, Director, Board on Human-Systems Integration (BOHSI)

Dr. William Marras (NAE), Chair, BOHSI

9:30

Workshop Objectives and Planning Committee Introductions

Dr. Judee Burgoon, Planning Committee Chair and University of Arizona

9:50

Sponsor Perspective: The Human Social Culture Behavior Mission and Defense Functional Domains in Complex Operations

Captain Dylan Schmorrow, Medical Service Corps, U.S. Navy, PhD, Acting Director: Human Performance, Training, and BioSystems Directorate, Research Directorate, Office of the Director, Defense Research and Engineering, Office of the Secretary of Defense



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A Workshop Agenda and Participants AGENDA Unifying Social Frameworks Sociocultural Data to Accomplish Department of Defense Missions Monday, August 16, 2010 9:00 am Workshop Opening and Logistics Welcome from National Research Council Dr. Barbara Wanchisen, Director, Board on Human- Systems Integration (BOHSI) Dr. William Marras (NAE), Chair, BOHSI 9:30 Workshop Objectives and Planning Committee Introductions Dr. Judee Burgoon, Planning Committee Chair and University of Arizona 9:50 Sponsor Perspective: The Human Social Culture Behavior Mission and Defense Functional Domains in Complex Operations Captain Dylan Schmorrow, Medical Service Corps, U.S. Navy, PhD, Acting Director: Human Performance, Training, and BioSystems Directorate, Research Directorate, Office of the Director, Defense Research and Engineering, Office of the Secretary of Defense 95

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96 SOCIOCULTURAL DATA TO ACCOMPLISH DOD MISSIONS 10:30 Break 10:45 Panel I—Conflict Is Local: Mapping the Sociocultural Terrain M oderator: Dr. George Tita, Planning Committee and University of California, Irvine uiding Question: What sociocultural factors must G be understood to achieve military success in conflict environments? 10:50 Sociocultural Intelligence (SOCINT) Mr. Kerry Patton, Henley Putnam University 11:10 From Dark Web to Geopolitical Web: Collection and Analysis Dr. Hsinchun Chen, University of Arizona 11:30 Addressing Concentrations of Core Offenders Mr. David Kennedy, John Jay College of Criminal Justice Implications and Q&A* 11:50 12:45 pm Working Lunch Dr. Judee Burgoon Participants are invited to use computers in meeting room to submit questions for the committee and panelists to address. 1:45 Panel II—Bridging Sociocultural Gaps in Cooperative Relationships M oderator: Dr. Andrew Imada, Planning Committee and A.S. Imada & Associates G uiding Question: What sociocultural knowledge will enable Department of Defense personnel to work with cooperative partners (international and indigenous) to make local populations feel safe? 1:50 The Specificity of Culture and Context Dr. Robert Rubinstein, The Maxwell School of Syracuse University 2:10 The Four Elementary Forms of Social Relations—and Their Cultural Implementations Dr. Alan Fiske, University of California, Los Angeles

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97 APPENDIX A 2:30 Crossing Bridges Through Cultural Discourses: Integrative Theory and Practices Dr. Donal Carbaugh, University of Massachusetts at Amherst Implications and Q&A* 2:50 3:45 Break 4:00 Audience-Committee Dialogue oderator: Dr. Randy Borum, Planning Committee and M University of South Florida The committee will address questions and comments from workshop audience that have been submitted digitally throughout the day. 4:30 Committee Observations Dr. Judee Burgoon 5:00 Adjourn Tuesday, August 17, 2010 8:30 am Welcome, Committee Introductions and Day One Recap Dr. Judee Burgoon, Planning Committee Chair and University of Arizona 8:40 Panel III—Building Partner Capacity with Sociocultural Awareness M oderator: Dr. Michael Morris, Planning Committee and Columbia University G uiding Question: What sociocultural knowledge will enable Department of Defense personnel to be more effec- tive advisors and mentors to indigenous security forces? 8:45 Relational Attunement and Emotional Aperture as Cross- Cultural Bridges Dr. Jeffrey Sanchez-Burks, University of Michigan 9:05 Culture and Attention: Are People Seeing the World Differently? Dr. Shinobu Kitayama, University of Michigan Implications and Q&A* 9:25 9:50 Break

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98 SOCIOCULTURAL DATA TO ACCOMPLISH DOD MISSIONS 10:00 Keynote Address: Making a Difference in Afghanistan: Technology, Knowledge, and Intelligence in a Dynamic Sociocultural Environment Major General Michael T. Flynn, U.S. Army, Deputy Chief of Staff, Intelligence (CJ2), International Security Assistance Force in Afghanistan (via teleconference) 10:45 Panel Iv—The Art of Sociocultural Persuasion Moderator: Dr. Catherine H. Tinsley, Planning Committee and Georgetown University uiding Question: How is the persuasive appeal of con- G versations, messages, and activities that are intended to foster social change affected by sociocultural factors? 10:50 Indirect Confrontation Dr. Jeanne Brett, Northwestern University 11:10 Persuasion Absent Intent to Persuade Dr. James Dillard, Pennsylvania State University 11:30 Explaining Cultural Variation in Responses to Social Support and Social Influence Dr. Brant R. Burleson, Purdue University Implications and Q&A* 11:50 12:30 pm Working Lunch Dr. Judee Burgoon Participants are invited to use computers in meeting room to submit questions for the committee and panelists to address. 1:30 Panel v—Methods, Tools, Frameworks, and Models Moderator: Dr. Robert Albro, Planning Committee and American University Guiding Question: What are the strengths and weaknesses of different methods for acquiring and utilizing relevant data and knowledge? Panel discussion papers are available online, in advance of workshop. Dr. Mark Bevir, University of California, Berkeley Paper title: The Importance of Interpretation Dr. Laura A. McNamara, Sandia National Laboratories Paper title: Why Models Don’t Forecast

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99 APPENDIX A Dr. Robert G. Sargent, Syracuse University Paper title: A Perspective on Modeling, Data, and Knowledge Dr. Jessica Glicken Turnley, Galisteo Consulting Group, Inc. and Joint Special Operations University, U.S. Special Operations Command Paper title: The Dangers of Rushing to Data: Constraints on Data Types and Targets in Computational Social Modeling and Simulation 2:30 Audience-Committee Dialogue oderator: Dr. Randy Borum, Planning Committee and M University of South Florida The committee will address questions and comments from workshop participants that have been submitted through- out the day. 3:00 Workshop Implications Summary Dr. David Laitin (NAS), Planning Committee and Stanford University 3:45 Sponsor and Committee Reactions Dr. Ivy Estabrooke, Program Officer, Human Social Cultural and Behavioral Sciences, Office of Naval Research and Assistant Director, Human Social, Culture, Behavior Technologies Human Performance, Training, and BioSystems Directorate, Office of the Director, Defense Research and Engineering, Office of the Secretary of Defense Dr. Judee Burgoon, Chair, Planning Committee and University of Arizona 4:15 Adjourn *To capture the input of the entire audience, participants were invited to submit questions, comments, and ideas through an online forum, Think- Tank (a product of GroupSystems; see http://www.groupsystems.com [December, 2010]). Submissions were anonymous by default, but partici- pants were invited to voluntarily self-acknowledge their submissions as individuals or representatives of an organization: some were so attributed, but most were anonymous. Many of the comments were summarized by panel moderators or planning committee members and posed to the pan- elists as questions. They are thus part of this workshop summary.

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100 SOCIOCULTURAL DATA TO ACCOMPLISH DOD MISSIONS PARTICIPANTS Planning Committee Members Robert Albro, American University Randy Borum, University of Florida Judee Burgoon, University of Arizona Andrew S. Imada, A.S. Imada & Associates David Laitin, Stanford University Michael Morris, Columbia University Catherine Tinsley, McDonough School of Business, Georgetown University George Tita, University of California, Irvine Workshop Panel Members Mark Bevir, University of California, Berkeley Jeanne Brett, Northwestern University Brant Burleson, Purdue University Donal Carbaugh, University of Massachusetts at Amherst Hsinchun Chen, University of Arizona James P. Dillard, Pennsylvania State University Alan Fiske, University of California, Los Angeles David Kennedy, John Jay College of Criminal Justice Shinobu Kitayama, University of Michigan Laura McNamara, Sandia National Laboratories Kerry E. Patton, Henley Putnam University Robert Rubinstein, The Maxwell School of Syracuse University Jeffrey Sanchez-Burks, University of Michigan Robert G. Sargent, Syracuse University Jessica Glicken Turnley, Galisteo Consulting Group, Inc. and Joint Special Operations University Guests of the Sponsor James Bexsfield, Office of the Secretary of Defense, Capability Assessment and Program Evaluation, Naval Forces Division Barry Costa, The MITRE Corporation Ivy Estabrooke, Office of Naval Research David Honey, Office of Naval Research Gary Kollmorgen, GSK Inc. Dylan Schmorrow, Medical Services Corps, U.S. Navy George Solhan, Office of Naval Research Board on Human-Systems Integration Pascale Carayon, University of Wisconsin–Madison Nancy J. Cooke, Arizona State University

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101 APPENDIX A Waldemar Karwowski, University of Central Florida William Marras (Chair), Ohio State University Thomas Sheridan, Massachusetts Institute of Technology (Emeritius) National Research Council Staff Cherie Chauvin, Board on Human-Systems Integration Gary Fischer, Board on Human-Systems Integration Christie R. Jones, Board on Human-Systems Integration Matthew McDonough, Board on Human-Systems Integration Mary Ellen O’Connell, Board on Human-Systems Integration Robert Pool, consultant Barbara Wanchisen, Board on Human-Systems Integration Renée L. Wilson Gaines, Board on Human-Systems Integration Registered Attendees Allison Abbe, U.S. Army Research Institute Ijea Alfred, U.S. Department of Defense Lila Ammons, Howard University Martin Apple, Center for the Study of Social Policy Mireille Aprahamian, Center for Advanced Operational Culture Learning Zunair Ashfaq, University of Pennsylvania School of Medicine Marwan Atoui, Human Terrain System Todd Bacastow, Penn State University Sam Baroni, U.S. Department of Defense-Army Paul Bartel, Department of State Humanitarian Information Center Matthew Beets, Phoenix Training Center Sujeeta Bhatt, Defense Intelligence Agency Alan Boyer, Defense Group Inc. Thomas Bozada, U.S. Army Corps of Engineers Bonnie Bracey Sutton, Emaginos Stephanie Bruce, Air Force Office of Scientific Research Brigitte Brunelle, National Geospatial-Intelligence Agency Alan Campana, Booz Allen Hamilton Kathleen M. Carley, Carnegie Mellon University Oscar Carrasco, U.S. Department of State Georgia Chao, Michigan State University A. Egon Cholakian, IRDFProject—Harvard/Columbia James Christmas, U.S. Special Operations Command Bruce Colletti, Northern Virginia Community College Ben Connable, RAND Corporation Christopher Corpora, George Mason University Mary Crannell, Idea Sciences, Inc.

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102 SOCIOCULTURAL DATA TO ACCOMPLISH DOD MISSIONS Paul Davis, RAND Corporation Benjamin Delp, James Madison University Michael Dziedzic, U.S. Institute of Peace Karen Eberwein, U.S. Department of Defense Laurie Fenstermacher, 711th Human Performance Wing’s Human Effectiveness Directorate, U.S. Air Force Angelyn Flowers, University of the District of Columbia Kerry Fosher, Training and Education Command, Center for Advanced Operational Culture Learning James Fowler, ONR Global—Navy Expeditionary Combat Command James Frank, Combating Terrorism Technical Support Office Jared Freeman, Aptima LeeEllen Friedland, Alelo Jessica Gallus, U.S. Army Research Institute Jeanette Gantt, U.S. Department of Defense Nathan Gardner, Human Terrain System Armando Geller, George Mason University Emmett Gillen, University of the District of Columbia Rebecca Goolsby, Office of Naval Research Winston Harris, Self-Employed Kelly Hedges-Klenk, Booz Allen Hamilton Patricia Higgins, James Madison University Jennifer Hunt, Montclair State University Phil Huxtable, U.S. Joint Forces Command Sinclair Jeter, University of the District of Columbia Kayenda Johnson, Booz Allen Hamilton John Jones, U.S. Department of State (retired) Leslie Kain, Charles River Analytics David Kamien, Mind-Alliance Systems, LLC Lawrence Katzenstein, Human Terrain System/U.S. Army Training and Doctrine Command Jonathan King, National Institute on Aging Mary Lee Kingsley, M L KINGSLEY LLC Thomas Kuhns, U.S. Department of Defense Pauline Kusiak, Office of the Secretary of Defense Michael Lanphier, U.S. Department of Defense Aubrey Larsen, U.S. Department of Defense Michael Lashinsky, Self-Employed Maciej Latek, George Mason University Bari Lee, U.S. Department of Defense Africa Command Richard Lempert, U.S. Department of Homeland Security, Science and Technology Edward Lundquist, Washington Consulting Government Services

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103 APPENDIX A Eva Malagon, Booz Allen Hamilton Patrick J Malvaso, Defense Intelligence Agency Carol Mathews, Century College Christian Meissner, National Science Foundation David Moore, School of Leadership and Professional Development Shira Mor, Columbia Business School Jeffrey Morrison, Combating Terrorism Technical Support Office Seyed Mussavi Rizi, George Mason University Kiminori Nakamura, University of Maryland Josh Nichilo, National Counterterrorism Center Janet Norwood, unknown affiliation Jennifer O’Connor, U.S. Department of Justice Jason Ogden, Independent Jennifer Perry, Defense Threat Reduction Agency Randy Pherson, Pherson Associates, LLC Lawrence Proudfoot, National Geospatial-Intelligence Agency Joseph Psotka, Advanced Research Institute James Pugel, National Drug Intelligence Center William Reynolds, Least Squares Software Inc. Leslie Richards, University of the District of Columbia Audrey Roberts, Human Terrain System, Social Science Directorate Russell Rochte, National Defense Intelligence College Adam Russell, Office of the Director of National Intelligence, Intelligence Advanced Research Projects Activity Charneta Samms, U.S. Army Research Laboratory Tiffany Sargent, National Science Foundation Krishna Savani, Columbia Business School Brooke Schaab, U.S. Army Research Institute Gary Shaeff, MITRE Corporation Christian Shuler, BAE Systems Laurani Singh, Defense Intelligence Agency Don Smith, U.S. Department of Defense Jerry Smith, Office of the Chief of Naval Operations Robert A. Smith, University of Maryland University College Arthur Speyer, U.S. Marine Corps Steffanie Steelhammer, U.S. Army Laura Stuart, U.S. Department of Defense Bonnie Sutton, PowerofUS.org Vic Sutton, Emaginos.com Darris Taylor, Jr., University of the District of Columbia Chris Thomas, Teleos Leadership Institute Robert Tomes, BAE Systems Nathan Twyman, University of Arizona

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104 SOCIOCULTURAL DATA TO ACCOMPLISH DOD MISSIONS Aimee Vieira, Norwich University Applied Research Institute Adeline Walthan, Harvard University Raymond Wasko, National Geospatial-Intelligence Agency Joseph Watts, U.S. Army Geospatial Center Douglas Weinstein, Office of the Under Secretary of Defense (Intelligence) Lucy Whalley, U.S. Army Engineer Research and Development Center Construction Engineering Research Laboratory David Willis, retired, National Institute on Aging Erin Wirth-Beaumont, Defense Intelligence Agency, Human Factors Terri K. Wonder, U.S. Department of the Army Yuna Wong, U.S. Marine Corps Combat Development Command Mark Yager, eCrossCulture Corporation Deborah York, Phoenix Training Center William Young, Office of the Chief of Naval Operations