Potential actions include
The recommended limitation on screen time for children aged 2–5 is related to two different factors, both of which have the potential to contribute to childhood obesity: the food and beverage marketing the child may experience when watching television or interacting with other media, and the amount of screen time to which a child is exposed. Young children are exposed to high levels of food marketing and advertising designed to foster brand loyalty and influence purchasing behavior (Elliott, 2008; Harris et al., 2009a,b; IOM, 2006; Kovacic et al., 2008). Television advertising influences children to prefer and request high-calorie and low-nutrient foods and beverages (IOM, 2006). Conservative estimates suggest that U.S. expenditures for food marketing to children aged 2–17 through television, the Internet, radio, packaging, in-store promotions, video games, and text messages reach $1.6 billion per year (Kovacic et al., 2008). According to a Federal Trade Commission (FTC) Bureau of Economics Report, children aged 2–5 are exposed to approximately 25,000 advertisements annually, about 5,400 of which are for food (FTC, 2007).