social marketing campaigns like those designed to combat other diseases. One innovative educational campaign conducted on Massachusetts ferries had a favorable impact on people’s knowledge of Lyme disease and efforts to reduce their exposure to ticks. Public health officials should consider similar campaigns—even in lower incidence locations, or targeted to school-children, people in high-risk occupations, and outdoor enthusiasts—as they may improve adherence to prevention measures and reduce the incidence of disease.
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8 Prevention ."
Critical Needs and Gaps in Understanding Prevention, Amelioration, and Resolution of Lyme and Other Tick-Borne Diseases: The Short-Term and Long-Term Outcomes: Workshop Report . Washington, DC: The National Academies Press,
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