NOT WHETHER BUT HOW
Thomas M. Cook, Janet L. Norwood, and Daniel L. Cork, Editors
NATIONAL RESEARCH COUNCIL
OF THE NATIONAL ACADEMIES
THE NATIONAL ACADEMIES PRESS
Washington, D.C.
www.nap.edu
Below are the first 10 and last 10 pages of uncorrected machine-read text (when available) of this chapter, followed by the top 30 algorithmically extracted key phrases from the chapter as a whole.
Intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text on the opening pages of each chapter.
Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
Do not use for reproduction, copying, pasting, or reading; exclusively for search engines.
OCR for page R1
Panel to Review the 2010 Census
Thomas M. Cook, Janet L. Norwood, and Daniel L. Cork, Editors
Committee on National Statistics
Division of Behavioral and Social Sciences and Education
THE NATIONAL ACADEMIES PRESS
Washington, D.C.
www.nap.edu
OCR for page R1
THE NATIONAL ACADEMIES PRESS 500 Fifth Street, NW Washington, DC 20001
NOTICE: The project that is the subject of this report was approved by the Gov-
erning Board of the National Research Council, whose members are drawn from the
councils of the National Academy of Sciences, the National Academy of Engineering,
and the Institute of Medicine. The members of the committee responsible for the
report were chosen for their special competences and with regard for appropriate
balance.
The project that is the subject of this report was supported by contract no. YA1323-
09CN0039 between the U.S. Census Bureau and the National Academy of Sciences.
Support of the work of the Committee on National Statistics is provided by a consor-
tium of federal agencies through a grant from the National Science Foundation (No.
SES-0453930). Any opinions, findings, conclusions, or recommendations expressed
in this publication are those of the author(s) and do not necessarily reflect the views
of the organizations or agencies that provided support for the project.
International Standard Book Number-13: 978-0-309-21121-5
International Standard Book Number-10: 0-309-21121-2
Additional copies of this report are available from the National Academies
Press, 500 Fifth Street, NW, Washington, DC 20001; (202) 334-3096; Internet,
http://www.nap.edu.
Copyright 2011 by the National Academy of Sciences. All rights reserved.
Printed in the United States of America
Suggested citation: National Research Council. (2011). Change and the 2020 Cen-
sus: Not Whether But How. Panel to Review the 2010 Census. Thomas M. Cook,
Janet L. Norwood, and Daniel L. Cork, eds. Committee on National Statistics, Di-
vision of Behavioral and Social Sciences and Education. Washington, DC: The Na-
tional Academies Press.
OCR for page R1
The National Academy of Sciences is a private, nonprofit, self-perpetuating society
of distinguished scholars engaged in scientific and engineering research, dedicated
to the furtherance of science and technology and to their use for the general
welfare. Upon the authority of the charter granted to it by the Congress in 1863,
the Academy has a mandate that requires it to advise the federal government on
scientific and technical matters. Dr. Ralph J. Cicerone is president of the National
Academy of Sciences.
The National Academy of Engineering was established in 1964, under the charter
of the National Academy of Sciences, as a parallel organization of outstanding
engineers. It is autonomous in its administration and in the selection of its members,
sharing with the National Academy of Sciences the responsibility for advising
the federal government. The National Academy of Engineering also sponsors
engineering programs aimed at meeting national needs, encourages education and
research, and recognizes the superior achievements of engineers. Dr. Charles M.
Vest is president of the National Academy of Engineering.
The Institute of Medicine was established in 1970 by the National Academy of
Sciences to secure the services of eminent members of appropriate professions in the
examination of policy matters pertaining to the health of the public. The Institute
acts under the responsibility given to the National Academy of Sciences by its
congressional charter to be an adviser to the federal government and, upon its own
initiative, to identify issues of medical care, research, and education. Dr. Harvey V.
Fineberg is president of the Institute of Medicine.
The National Research Council was organized by the National Academy of Sci-
ences in 1916 to associate the broad community of science and technology with the
Academy’s purposes of furthering knowledge and advising the federal government.
Functioning in accordance with general policies determined by the Academy, the
Council has become the principal operating agency of both the National Academy of
Sciences and the National Academy of Engineering in providing services to the gov-
ernment, the public, and the scientific and engineering communities. The Council
is administered jointly by both Academies and the Institute of Medicine. Dr. Ralph
J. Cicerone and Dr. Charles M. Vest are chair and vice chair, respectively, of the
National Research Council.
www.national-academies.org
OCR for page R1
OCR for page R1
PANEL TO REVIEW THE 2010 CENSUS
T HOMAS M. C OOK (Co-Chair), Independent Consultant, Dallas, TX
JANET L. N ORWOOD (Co-Chair), Independent Consultant,
Washington, DC
JACK B AKER, Geospatial and Population Studies Program, University of
New Mexico
WARREN B ROWN, Carl Vinson Institute of Government, University of
Georgia
D ONALD C OOKE, Esri, Redlands, CA
I VAN P. F ELLEGI, Statistics Canada (emeritus), Ottawa
A RTHUR M. G EOFFRION, Anderson School of Management, University of
California, Los Angeles (emeritus)
S USAN H ANSON, Graduate School of Geography, Clark University
DAVID R. H ARRIS,∗ Office of the Deputy Provost and Department of
Sociology, Cornell University
M ICHAEL D. L ARSEN, Department of Statistics and Biostatistics Center,
George Washington University
G EORGE T. L IGLER, Private Consultant, Potomac, MD
N ATHANIEL S CHENKER, Office of Research and Methodology, National
Center for Health Statistics
J UDITH A. S ELTZER, Department of Sociology, University of California,
Los Angeles
C. M ATTHEW S NIPP, Department of Sociology, Stanford University
J OHN H. T HOMPSON, National Opinion Research Center at the University
of Chicago
DANIEL L. C ORK, Study Director
C ONSTANCE F. C ITRO, Senior Program Officer
M ICHAEL L. C OHEN, Senior Program Officer
A NTHONY S. M ANN, Program Associate
∗ Resigned from the panel March 23, 2010.
v
OCR for page R1
COMMITTEE ON NATIONAL STATISTICS
2010–2011
L AWRENCE D. B ROWN (Chair), Department of Statistics, The Wharton
School, University of Pennsylvania
J OHN M. A BOWD, School of Industrial and Labor Relations, Cornell
University
A LICIA C ARRIQUIRY, Department of Statistics, Iowa State University
W ILLIAM D U M OUCHEL, Oracle Corporation, Waltham, MA
V. J OSEPH H OTZ, Department of Economics, Duke University
M ICHAEL H OUT, Department of Sociology, University of California,
Berkeley
KAREN KAFADAR, Department of Statistics, Indiana University,
Bloomington
S ALLIE K ELLER, Science and Technology Policy Institute, Washington, DC
L ISA LYNCH, Heller School for Social Policy and Management, Brandeis
University
S ALLY M ORTON, Department of Biostatistics, Graduate School of Public
Health, University of Pittsburgh
J OSEPH N EWHOUSE, Division of Health Policy Research and Education,
Harvard University
S AMUEL H. P RESTON, Population Studies Center, University of
Pennsylvania
H AL S TERN, Department of Statistics, University of California, Irvine
R OGER T OURANGEAU, Joint Program in Survey Methodology, University
of Maryland, and Survey Research Center, University of Michigan
A LAN Z ASLAVSKY, Department of Health Care Policy, Harvard Medical
School
C ONSTANCE F. C ITRO, Director
vi
OCR for page R1
Acknowledgments
The Panel to Review the 2010 Census wishes to thank the many peo-
ple who have contributed to its work during its first year of operation and to
this first interim report. The Census Bureau, under the leadership of director
Robert Groves and deputy director Thomas Mesenbourg, has been willing
and eager to engage with the panel, for which we are grateful; at the U.S.
Department of Commerce, under secretary for economic affairs Rebecca
Blank and deputy under secretary Nancy Potok supported the work of the
panel. Kevin Deardorff very ably served as the panel’s primary liaison with
the Bureau for the latter half of the panel’s first period of work, as did Sally
Obenski in the panel’s formative days. Early support from and interactions
with Daniel Weinberg (assistant director for decennial census and Ameri-
can Community Survey), Frank Vitrano (chief, Decennial Management Di-
vision), and Tim Trainor (chief, Geography Division) were critical in getting
the study started. We thank all those Census Bureau staff who contributed
their time and talents to the panel’s plenary meetings and activities, among
them: Patrick Cantwell, Robert Colosi, Arnold Jackson, Gail Leithauser,
Brian McGrath, Patricia McGuire, Adrienne Oneto, Michael Palensky, Robin
Pennington, Dean Resnick, Dennis Stoudt, and Michael Thieme.
Between February and November 2010, panel members and staff con-
ducted 58 site visits to local census offices, regional census centers, data
capture centers, and other locations to observe 2010 census field operations
in progress (see Appendix B for a listing). We will say more about these
visits and the impressions drawn from them in our later reports but, in this
first public report, we would be remiss if we did not acknowledge the tem-
porary census field staff we encountered during these visits and thank them
for their service and dedication to a difficult job, their patience in answering
our every question, and their candor.
vii
OCR for page R1
viii ACKNOWLEDGMENTS
At the panel’s request, 2011 census program manager Marc Hamel from
Statistics Canada participated in a Census Bureau brainstorming session on
response options in November 2009. In May 2010, Hamel and assistant
chief statistician Peter Morrison hosted a wide-ranging briefing for a working
group of the panel on Canadian census operations and the development of
Internet response options in Canada. We thank them and the other talented
Statistics Canada staff with whom we have spoken, and we look forward to
further interactions as the 2011 census of Canada unfolds.
Arnold Greenland (IBM) and Larry Stone (Metron) accepted our invita-
tion to participate in a brainstorming session with Census Bureau staff and
a working group of panel members in November 2009 on modern opera-
tions engineering and technology insertion in the census context; we thank
them for their contribution to that session. We also thank Roger Tourangeau
(Joint Program in Survey Methodology, University of Maryland and Univer-
sity of Michigan) for his participation in two of the panel’s site visits and,
in so doing, helping to act as a point of contact between the panel and our
parent Committee on National Statistics.
We would like to thank Constance Citro and Michael Cohen for their
active participation in our panel meetings; their knowledge and expertise
on census history and processes were extremely helpful during our deliber-
ations of the panel. Anthony Mann provided timely and excellent logistical
support for all our meetings and field trips and took care of the many details
necessary for the panel to function effectively. Study director Daniel Cork
did and continues to do an outstanding job of helping to lead the panel.
He has done an extraordinary job of documenting the panel’s field visits,
summaries which have been instrumental in giving the entire panel the ben-
efit of learning from every trip even if he or she was unable to make the
trip. He also did a masterful job of drafting this first report and making the
appropriate changes in response to the comments of the reviewers.
Finally, it has been a pleasure interacting with the other members of the
panel who are extremely talented, knowledgeable, focused, and highly mo-
tivated to understand the census process in depth with the goal of improving
the quality and cost effectiveness of the 2020 census.
This report has been reviewed in draft form by individuals chosen for
their diverse perspectives and technical expertise, in accordance with proce-
dures approved by the Report Review Committee of the National Research
Council. The purpose of this independent review is to provide candid and
critical comments that will assist the institution in making the published re-
port as sound as possible and to ensure that the report meets institutional
standards for objectivity, evidence, and responsiveness to the study charge.
The review comments and draft manuscript remain confidential to protect
the integrity of the deliberative process. We thank the following individu-
als for their participation in the review of this report: Peter Bajcsy, Image
OCR for page R1
ACKNOWLEDGMENTS ix
Spatial Data Analysis Group, National Center for Supercomputing Appli-
cations, and Data Analytics and Pattern Recognition, Institute for Comput-
ing in Humanities, Arts and Social Science (I-CHASS), University of Illinois
at Urbana-Champaign; Don A. Dillman, Social and Economic Sciences Re-
search Center, Washington State University; C.A. (“Al”) Irvine, Consultant,
San Diego, CA; Sallie Keller, Science and Technology Policy Institute, Wash-
ington, DC; Benjamin F. King, Statistical Consultant, Durham, NC; Edward
B. Perrin, Professor Emeritus, Department of Health Services, University of
Washington; Robert J. Willis, Institute for Social Research, University of
Michigan; and Kirk M. Wolter, Executive Vice President, National Opinion
Research Center at the University of Chicago.
Although the reviewers listed above provided many constructive com-
ments and suggestions, they were not asked to endorse the conclusions or
recommendations nor did they see the final draft of the report before its re-
lease. The review of this report was overseen by Philip J. Cook, ITT/Sanford
Professor of Public Policy Studies, Sanford School of Public Policy, Duke Uni-
versity, and Charles F. Manski, Board of Trustees Professor in Economics,
Department of Economics, Northwestern University. Appointed by the Na-
tional Research Council, they were responsible for making certain that an
independent examination of this report was carried out in accordance with
institutional procedures and that all review comments were carefully con-
sidered. Responsibility for the final content of this report rests entirely with
the authoring committee and the institution.
Thomas M. Cook, Co-Chair
Janet L. Norwood, Co-Chair
Panel to Review the 2010 Census
OCR for page R1
OCR for page R1
Contents
Summary 1
Change and the 2020 Census: Not Whether But How 5
A The Panel and This Report 7
B Research Plans for the 2020 Census 8
C 2020 Directions: Positive Signs, But Focus and Commitment
Needed 8
D Field Reengineering: Need for Modern Operations
Engineering 13
E Response Options: Promoting Easier and Less Expensive
Replies 18
F Administrative Records: Supplementing Multiple Census
Operations 20
G Geographic Resources: Measuring Quality and Updating
Continuously 24
References 29
A Charge of the Panel to Review the 2010 Census 33
B Site Visits by Panel Members and Staff 35
C Biographical Sketches of Panel Members and Staff 39
xi
OCR for page R1