promotion efforts, using a life stage approach that focuses on population-based interventions to reduce the burden of chronic disease among all Arkansans. Under her leadership, the Health Department has made improving health literacy a cross-cutting strategic priority that is fundamental to its prevention efforts. Dr. Dillaha is a physician with specialty training in internal medicine and subspecialty training in infectious diseases and in geriatric medicine. She also has faculty appointments as an assistant professor in the University of Arkansas for Medical Sciences College of Public Health and College of Medicine.

W. Douglas Evans, Ph.D., M.A., is director of Public Health Communication and Marketing, and professor in the Department of Prevention and Community Health and the Department of Global Health at the George Washington School of Public Health and Health Services. A research psychologist, his work focuses on two key areas: building the evidence base to establish the effectiveness of marketing and message strategies in promoting healthy behaviors and expanding the use of effective commercial marketing strategies to public health, especially to reach socially and economically disadvantaged populations.

He serves on the Secretary of Health and Human Service’s National Advisory Committee on Health Promotion and Disease Prevention (Healthy People 2020) and on the Community Guide for Preventive Services Health Marketing Review. He also advises numerous social change organizations about health communication and marketing strategies, including Population Services International, Prevent Child Abuse America and the Medical Research Council in South Africa. Dr. Evans received his Bachelor of Arts in psychology and philosophy from Reed College in 1984. He went on to attain a Master of Arts and Ph.D. in cognitive science from the Johns Hopkins University in 1988 and 1991.

Robert J. Gould, Ph.D., is a behavioral scientist who has helped lead some of the nation’s most successful social marketing campaigns. President and CEO of Partnership for Prevention, Dr. Gould previously served as the director of Culture/Brand Integration at Crispin Porter + Bogusky Group. From 2001 to 2007, he was a partner at Porter Novelli and Managing Director of its Washington office—the second largest operation within the firm. Dr. Gould served as leader of Porter Novelli’s Health and Social Marketing practice, working on anti-tobacco accounts that included the award-winning “truth” campaign. He also worked with the American Cancer Society, the National Cancer Institute, the National Institute on Drug Abuse, the National Heart, Lung, and Blood Institute, Centers for Disease Control and Prevention, and the American Heart Association. Dr. Gould was the lead researcher in developing the now iconic Food Guide



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