the biggest success in preventing cancer has been behavioral, with regulatory, marketing, and other factors all working to reduce smoking.
Citron pointed out that that over time the optimal ratio of biomedical research to behavioral change could change. For example, though cigarette smoking has declined, many aspects of diet still need to change to improve health.
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4 IMPACTS ON BIOMEDICAL AND HEALTH RESEARCH ."
Measuring the Impacts of Federal Investments in Research: A Workshop Summary . Washington, DC: The National Academies Press,
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