•   Health literacy,

•   Health communication,

•   Nutrition science/nutrition education,

•   Information processing,

•   Visual/package design,

•   Behavioral economics, and

•   Nutrition labeling policy.

Finally, the committee considered the components necessary to the effective development, design, and testing of model FOP systems, recognizing that, at the current rate of technology proliferation, in the future there may be additional ways to convey information to help consumers make healthier choices.

ORGANIZATION OF THE REPORT

The report is organized into nine chapters. This chapter provides background for the study, summarizes the Phase I conclusions, and describes the committee’s task and approach. Chapters 2 and 3 describe FOP food package labeling and the regulatory environment for FOP labeling, respectively. Chapter 4 examines consumer use of FOP systems, and Chapter 5 examines the evidence related to consumer understanding of FOP systems. Chapter 6 discusses the current food package environment, how consumers process food package information, and how this knowledge can be applied to designing an effective FOP nutrition labeling system. The characteristics of model FOP systems and an approach to developing criteria to evaluate saturated and trans fats, sodium, and added sugars in food and beverage products consistent with a successful FOP system are discussed in Chapter 7. Chapter 8 discusses the promotion of FOP labeling in the context of social marketing. Lastly, the committee’s overall conclusions and recommendations are found in Chapter 9.

REFERENCES

Calle, E. E., C. Rodriguez, K. Walker-Thurmond, and M. J. Thun. 2003. Overweight, obesity, and mortality from cancer in a prospectively studied cohort of U.S. adults. New England Journal of Medicine 348:1625-1638.

Dall, T. M., V. L. Fulgoni, Y. Zhang, K. J. Reimers, P. T. Packard, and J. D. Astwood. 2009. Potential health benefits and medical cost savings from calorie, sodium and saturated fat reductions in the American diet. American Journal of Health Promotion 23:412-422.

IOM (Institute of Medicine). 2011. Dietary Reference Intakes for Calcium and Vitamin D. Washington, DC: The National Academies Press.

NCHS (National Center for Health Statistics). 2010. Health, United States, 2009, with Special Feature on Medical Technology.

PHS Publication No. 2010-1232. Hyattsville, MD: National Center for Health Statistics, Centers for Disease Control and Prevention.

NIH (National Institutes of Health). 2004. Do You Know the Health Risks of Being Overweight? NIH Publication No. 07-4098. Available online: http://win.niddk.nih.gov/publications/PDFs/hlthrisks1104.pdf. Ogden, C. L., M. D. Carroll, L. R. Curtin, M. M. Lamb, and K. M. Flegal. 2010. Prevalence of high body mass index in US children and adolescents, 2007-2008. Journal of the American Medical Association 303:242-249.

USDA (U.S. Department of Agriculture). 2010. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office.



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