Recent and current work includes addressing in postmenopausal females and older males, issues related to trans fatty acids, soy protein and isoflavones, sterol/stanol esters, and novel vegetable oils differing in fatty acid profile and glycemic index. Selected issues are investigated in animal models and cell systems with the aim of determining the mechanisms by which dietary factors alter cardiovascular disease risk. Additional work is focused on population-based studies to address the relationship of cholesterol homeostasis and nutrient biomarkers on cardiovascular disease risk, and on the application of systematic review methods to the field of nutrition. Dr. Lichtenstein is a member of the American Society for Nutrition and the American Heart Association’s Arteriosclerosis, Thrombosis and Vascular Biology Council and Nutrition, Physical Activity and Metabolism Council. She is a past-chair of the American Heart Association Committee on Nutrition and served on the Department of Health and Human Services/U.S. Department of Agriculture 2000 Dietary Guidelines Advisory Committee, the IOM Dietary Reference Intake macronutrient panel, and the IOM Food Forum. She currently serves as co-chair of the National Institutes of Health’s (NIH’s) Adult Treatment Panel IV (ATP IV) for cholesterol guidelines. Dr. Lichtenstein completed her undergraduate work at Cornell University, holds a master’s degree from the Pennsylvania State University, and master’s and doctoral degrees from Harvard University. She received her postdoctoral training in the field of lipid metabolism at the Cardiovascular Institute at Boston University School of Medicine.

Lindsay H. Allen, Ph.D., is Director of the U.S. Department of Agriculture’s Western Human Nutrition Research Center located on the University of California, Davis campus. The center’s primary focus is prevention of obesity, inflammation, and related chronic diseases through nutrition interventions. She is an expert on the prevalence, causes, and consequences of micronutrient deficiencies in developing countries and has conducted numerous interventions to assess the efficacy of micronutrient supplements and food-based approaches for improving nutritional status, pregnancy outcome, and child development. Dr. Allen has served on 10 IOM committees, including the Food and Nutrition Board and the Standing Committee for the Scientific Evaluation of Dietary Reference Intakes. She has been an adviser to many bilateral and international agencies, including the World Health Organization, UNICEF, the Asian Development Bank, the World Bank, the Pan American Health Organization, and the Food and Agriculture Organization of the United Nations, and she was president of the American Society for Nutrition and the Society for International Nutrition Research. She is vice president of the International Union of Nutritional Sciences. Dr. Allen was awarded the American Society for Nutrition’s Kellogg International Nutrition Prize in 1997 and the Conrad Elvejhem Award for Public Service in Nutrition in 2009. She received her doctorate from the University of California, Davis.

James Crimmins, Ph.D., is adjunct professor at Northwestern University and a marketing consultant. He worked in advertising for 27 years and served for the past several years as Worldwide Brand Planning Director and Chief Strategic Officer of DDB Chicago. In that capacity, he has led strategic planning for a wide array of advertisers including Budweiser, Betty Crocker, Dell Computers, Home Depot, OfficeMax, and JCPenny. He also developed strategic tools for DDB that were taught to DDB personnel around the world. Dr. Crimmins led the DDB team that won 44 EFFIEs—the American Marketing Association’s award for proven advertising effectiveness. He received a B.A. in sociology from the University of Illinois and a master’s in statistics and a Ph.D. in sociology from the University of Chicago.

Brian Elbel, M.P.H., Ph.D., is assistant professor of medicine and health policy at the New York University (NYU) School of Medicine and the NYU Wagner Graduate School of Public Service. Dr. Elbel studies consumer and patient decision-making as it relates to health and healthcare, largely from the perspective of behavioral economics. He has a particular interest in vulnerable groups and the role and influence of public policy on health. He is engaged in research examining consumer choice of health plans and hospitals, including response to quality information. Additionally, he is examining choices that influence health more directly, including how individuals choose which foods to consume. He has studied, and is continuing to study, the impact of public policies mandating calorie labeling in restaurants. His research has been funded by the NIH, the Agency for Healthcare Research and Quality, the Robert Wood Johnson Foundation, the National Science Foundation, and the Russell Sage Foundation.



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