Underwood, R. L., N. M. Klein, and R. B. Burke. 2001. Packaging communication: Attentional effects of product imagery. The Journal of Product and Brand Management 10:1-19.

Woolverton, A., and C. Dimitri. 2010. Green marketing: Are environmental and social objectives compatible with profit maximization? Renewable Agriculture and Food Systems 25:90-98.



The National Academies | 500 Fifth St. N.W. | Washington, D.C. 20001
Copyright © National Academy of Sciences. All rights reserved.
Terms of Use and Privacy Statement