that I don’t personally feel the breastfeeding package is big enough, meaning I believe even more food choices should be allowed for these mothers.

From a WIC staff member:

Expansion of early education/promotion with a focus on the use of materials that truly make a difference is one strategy for building on the success of the current campaign. Our aim was to develop an educational kit that clearly communicated that WIC moms and babies are important and that breastfeeding is important, and this kit evidences that. All of the products contained in the kit are of the highest quality, effectiveness tested, and specifically targeted. We received the nicest compliment from a nurse/IBCLC who works with middle- and upper-income breastfeeding moms: “This kit looks like something we would give our moms.” And indeed the kit clearly communicates to each WIC mom, “You and your baby are important. So let’s talk about breastfeeding.”

From a WIC nutrition/breastfeeding coordinator:

In the Southwest region we have used the campaign with an FNS-sponsored workgroup to provide prenatal education bags for WIC participants.

From a medical school employee:

I believe the campaign needs to focus on clear, simple, concise messages about breastfeeding that are at a reading level of participants targeted. Although technology and media, such as Facebook and texting, are popular forms of communication, the message that exclusive breastfeeding is best for newborns still must be comprehended by the participants at a deeper level.

From an IBCLC:

Increase funding to hire more peer counselors in areas where there are none, and increase their availability to WIC clients (e.g., more hours, more activity) where programs are in existence. Provide support and funding for clinics to offer comprehensive prenatal breastfeeding classes and ongoing breastfeeding support groups. Fund at least one breastfeeding expert for every clinic and recommend that states hire IBCLCs.



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