Suggested Citation:"Appendix A: Workshop Agenda." Institute of Medicine. 2011. Updating the USDA National Breastfeeding Campaign: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13235.
×
UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN: LOVING SUPPORT MAKES BREASTFEEDING WORK
April 26, 2011
Keck Center
500 Fifth Street, NW
Room 100
Washington, DC 20001
INTRODUCTION AND KEYNOTE
| 8:30 – 8:40 a.m. | Welcome, Introductions, and Purpose |
| Rafael Pérez-Escamilla | |
| Workshop Moderator and Planning Committee | |
| Chair | |
| Yale University | |
| 8:40 – 8:45 a.m. | Opening Remarks |
| Douglas Greenaway | |
| National WIC Association | |
| 8:45 – 9:15 a.m. | Keynote Address |
| Loving Support Makes Breastfeeding Work— | |
| Historical Perspective | |
| Debra R. Whitford | |
| Supplemental Food Programs Division | |
| Food and Nutrition Service, USDA | |
|
PANEL 1—WHAT HAS CHANGED? |
|
| 9:15 – 10:00 a.m. | Panel Presentations |
| Introduction by Moderator | |
| Gail Harrison | |
| University of California, Los Angeles | |
Suggested Citation:"Appendix A: Workshop Agenda." Institute of Medicine. 2011. Updating the USDA National Breastfeeding Campaign: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13235.
×
| Panelists | |
| Changes in Communications Patterns | |
| Georgia Galanoudis | |
| Parents Network Custom Solutions | |
| Changes in the WIC Program Environment | |
| Kiran Saluja | |
| Public Health Foundation Enterprises WIC Program | |
| Research Findings on Changes and Impacts: | |
| Birth Month Study, Peer Counseling Study, | |
| Participant Characteristics | |
| Joseph Robare | |
| Office of Research and Analysis, Food and Nutrition | |
| Service, USDA | |
| Changes in Programs, Laws, and Policies in Relation | |
| to Breastfeeding | |
| Marsha Walker | |
| U.S. Breastfeeding Committee Legislative Group | |
| 10:00 – 10:15 a.m. | Break |
| 10:15 – 10:45 a.m. | Discussion: Panelists to Address Select Audience |
| Questions | |
|
PANEL 2—LESSONS LEARNED FROM OTHER CAMPAIGNS |
|
| 10:45 – 11:45 a.m. | Panel Presentations |
| Introduction by Moderator | |
| Karan DiMartino | |
| Massachusetts Department of Public Health | |
| Panelists | |
| What Is Social Marketing? | |
| R. Craig Lefebvre | |
| University of South Florida, RTI International | |
| The VERB Campaign | |
| Faye L. Wong | |
| National Centers for Chronic Disease Prevention | |
| and Health Promotion | |
Suggested Citation:"Appendix A: Workshop Agenda." Institute of Medicine. 2011. Updating the USDA National Breastfeeding Campaign: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13235.
×
| Lessons Learned from the National Breastfeeding | ||
| Awareness Campaign: 2004–2006 | ||
| Suzanne Haynes | ||
| Office of Women’s Health, HHS | ||
| Loving Support and Innovative State Campaigns | ||
| Carole Peterson | ||
| National WIC Association, Breastfeeding | ||
| Chairperson | ||
| Brazilian Breastfeeding Promotion Experience | ||
| Rafael Pérez-Escamilla, Yale University | ||
| 11:45 a.m. – | Break | |
| 12:00 p.m. | ||
| 12:00 p.m. – | Discussion: Panelists to Address Select Audience | |
| 12:30 p.m. | Questions | |
| 12:30 – 12:45 p.m. | RESPONSE TO MORNING SESSIONS | |
| Laurence Grummer-Strawn | ||
| Centers for Disease Control and Prevention, HHS | ||
| 12:45 – 2:00 p.m. | Lunch | |
|
PANEL 3—WHERE DOES THE CAMPAIGN GO FROM HERE? |
||
| 2:00 – 3:10 p.m. | Panel Presentations | |
| Introduction by Moderator | ||
| James Lindenberger | ||
| University of South Florida | ||
| Panelists | ||
| Considerations for Program Components, Messages, | ||
| and Image | ||
| Claudia F. Parvanta | ||
| University of the Sciences in Philadelphia | ||
| Communication Tools | ||
| Jay Bernhardt | ||
| University of Florida | ||
Suggested Citation:"Appendix A: Workshop Agenda." Institute of Medicine. 2011. Updating the USDA National Breastfeeding Campaign: Workshop Summary. Washington, DC: The National Academies Press. doi: 10.17226/13235.
×
| Implementation Tools Needed by WIC Staff | |
| Cathy Carothers Every Mother, Inc. | |
| Strategic Community-Based Partnerships | |
| Katherine Shealy | |
| Division of Nutrition, Physical Activity, and Obesity, | |
| CDC | |
| Identifying Research Gaps | |
| Kiran Saluja | |
| Public Health Foundation Enterprises WIC Program | |
| Defining Goals and Evaluating Success | |
| Dawn E. Baxter | |
| Independent Consultant, Public Health Campaigns | |
| 3:10 – 3:30 p.m. | Break |
| 3:30 – 4:15 p.m. | Discussion: Panelists to Address Select Audience Questions |
| 4:15 – 4:30 p.m. | RESPONSE TO AFTERNOON SESSION |
| William A. Smith | |
| Editor, Social Marketing Quarterly | |
| 4:30 p.m. | CONCLUDING REMARKS AND ADJOURNMENT |
| Rafael Pérez-Escamilla | |
| Workshop Moderator and Planning Committee | |
| Chair | |
| Yale University | |
