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B Planning Committee and Speaker Biographical Sketches Dawn Baxter, M.B.A., is an independent consultant who has been based in Cambridge, Massachusetts, since 2008. Her range of projects includes planning and communications for the Centers for Disease Control and Prevention Public Health Leadership Initiative; evaluations for the Stop TB Partnership of the World Health Organization; and the breastfeeding support initiative of the Massachusetts WIC Program. Prior to working as an independent consultant she was a vice president at Policy Studies Inc. (PSI), consulting in strategic planning, communications, and evaluation for public- and nonprofit-sector clients. Ms. Baxter developed several award- winning educational campaigns on such diverse topics as hepatitis C, flu, MRSA, West Nile virus and women’s health (Title V) while at PSI. She has a B.A. from Smith College and an M.B.A. focused on public/nonprofit management from the Columbia Business School. Jay M. Bernhardt, Ph.D., M.P.H., is widely recognized as a visionary leader and innovative scholar on the application of communication, marketing, and new media to public health, health care, and medicine. He serves as department chairperson and professor of health education and behavior at the University of Florida, where he is the founding director of the Center for Digital Health and Wellness. From 2005 to 2010 Dr. Bernhardt served as the director of the National Center for Health Marketing at the Centers for Disease Control and Prevention (CDC). Before that, Dr. Bernhardt was assistant professor of behavioral sciences and health education at Emory University Rollins School of Public Health and assistant professor of health promotion and behavior at the University of Georgia. He is an associate 87

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88 UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN editor of Health Education and Behavior, serves on three editorial boards, is a member of five honor societies, and has received numerous prestigious awards. In 2001 Dr. Bernhardt was the youngest member ever elected to the executive board of the American Public Health Association and he was subsequently elected by his peers to serve as board vice chairperson. Cathy Carothers, BLA, IBCLC, FILCA, is co-director of Every Mother, Inc., a nonprofit organization providing breastfeeding training and techni- cal assistance for WIC agencies and health professionals across the United States. She is the current president of the International Lactation Consultant Association, a fellow of International Lactation Consultant Association, and media/public relations chair for the U.S. Breastfeeding Committee. An experienced trainer and speaker, she has provided more than 350 training events in the United States and overseas. She is the project director for sev- eral national breastfeeding promotion projects and project director for the national Business Case for Breastfeeding initiative through the Department of Health and Human Services. Karan DiMartino, A.L.A., is the marketing and media manager for the Massachusetts WIC Nutrition Program. She is responsible for planning, organizing, trouble-shooting, tracking, and evaluating WIC statewide me- dia and outreach campaigns; designing, printing and purchasing WIC edu- cational and outreach materials and items; and managing the WIC social marketing campaign and statewide WIC website. She has run successful media campaigns collaborating with professional sports teams to pro- mote the importance of good nutrition and physical activity for kids and their families and the WIC Program on-air, on-line, and on-site at various events throughout the state. The Massachusetts WIC program currently serves over 90 percent of all eligible families in the state, one of the higher percentages in the country, due to these innovative marketing plans. Ms. DiMartino was a presenter at the 2005 and 2010 National WIC Associa- tion sponsored WIC conferences discussing best practices on marketing. She has experience planning and managing WIC conferences, worked on the 2003 conference planning committee for the national WIC conference in New York City, and managed the Massachusetts statewide WIC conference for the past ten years. Georgia Galanoudis joined Meredith Corporation in 2004 and serves as the executive director of the Parents Network and Hispanic Ventures Custom Solutions Group. Ms. Galanoudis is responsible for the overall strategy, development, and execution of customized marketing programs targeting young families. Her 14-plus years of expertise in developing customized marketing programs has helped clients such as Johnson & Johnson, Kim-

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89 APPENDIX B berly Clark, Fisher-Price, and Kellogg’s successfully connect with today’s young families, engaging with all cultural and socio-economic backgrounds. She combines a rich background in direct marketing and consumer insights with the power of relevant content. She has been a friend and business partner of the National WIC Association for over 10 years. Rev. Fr. Douglas A. Greenaway has served as president and chief execu- tive officer of the National WIC Association (NWA) since 1990. NWA is a nonprofit education arm and advocacy voice for over 9 million mothers and young children participating in WIC and the nation’s more than 12,200 WIC service provider agencies and clinics. Fr. Douglas is responsible for directing the association as well as representing the WIC community’s in- terests to the White House, Congress, the U.S. Department of Agriculture, and other federal agencies and departments. Ordained to the Holy Order of Priests in the Anglican/Episcopal Diocese of Washington in 2000, Douglas serves as associate rector at St. Paul’s Rock Creek Parish and as an assistant at St. Paul’s Parish, K Street. He previously served as assistant rector at St. Alban’s Parish on Mount St. Albans. He holds a master of divinity from Wesley Theological Seminary, a master of architecture from the Catholic University of America in Washington, D.C., and is a graduate of Carleton University, Ottawa, Canada. Laurence M. Grummer-Strawn, M.P.A., M.A., Ph.D., is chief of the nutri- tion branch at the Centers for Disease Control and Prevention (CDC). As branch chief he is responsible for national surveillance of nutrition among low-income children, national breastfeeding support efforts, fruit and veg- etable promotion, and international micronutrient deficiency programs. Dr. Grummer-Strawn is recognized internationally for his work on vitamin and mineral deficiencies, breastfeeding policy, and development of both the CDC and the WHO growth charts. He is also widely known in the breastfeeding research and advocacy communities, serving as scientific edi- tor of the Surgeon General’s Call to Action on Breastfeeding, an executive committee member of the International Society for Research on Human Milk and Lactation, and a liaison to the U.S. Breastfeeding Committee. Dr. Grummer-Strawn is cochair of the National Fruit and Vegetable Alliance. He has published over 100 scientific publications. Dr. Grummer-Strawn earned his Ph.D. from Princeton University. Gail G. Harrison, Ph.D., is a professor in the Department of Community Health Sciences at the University of California, Los Angeles (UCLA) School of Public Health and senior research scientist at the UCLA Center for Health and Policy Research. Previously she was a professor in the Depart- ment of Family and Community Medicine at the University of Arizona.

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90 UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN Dr. Harrison has worked extensively in the area of dietary and nutritional assessment of diverse populations. She is a former member of the Food and Nutrition Board and has served on several of its committees, includ- ing the Committee on International Nutrition Programs, the Committee to Review the Risk Criteria for the Women, Infants and Children (WIC) Program, the Committee on Implications of Dioxin in the Food Supply, the Committee to Revise the WIC Food Packages, and the Committee on Nutrition Standards for National School Lunch and Breakfast Programs. She has served in various advisory capacities for the National Institutes of Health and the U.S. Department of Agriculture, consulted with the World Health Organization and UNICEF, and has worked in Egypt, the Sudan, Iran, Indonesia, and Lesotho, besides the United States. Dr. Harrison has an M.N.S. (nutritional sciences) from Cornell University and a Ph.D. in physical anthropology from the University of Arizona. She also serves on the board of the California Food Policy Advocates organization. Dr. Harrison is a fellow of the American Society for Nutrition and an Institute of Medicine (IOM) member. Suzanne G. Haynes, Ph.D., has held several key breastfeeding leadership roles at the request of the assistant secretary of health during her tenure as the senior science advisor for the Office on Women’s Health (OWH) in the Department of Health and Human Services. She chaired the HHS Blueprint for Action on Breastfeeding Committee between 1998 and 2000, which produced the department’s first comprehensive policy on breastfeeding. She served as campaign director for the first National Breastfeeding Awareness Campaign, a national, award-winning, social marketing campaign spon- sored by OWH and the Advertising Council between 2003 and 2006. Dr. Haynes commissioned the Agency for Healthcare Research and Quality to conduct the well-cited Evidence Report No. 153 that was published in 2007 as Breastfeeding and Maternal and Infant Outcomes in Developed Coun- tries. Joining forces with the Health Resources and Services Administration, during the last four years Dr. Haynes has been promoting the Business Case for Breastfeeding through partnerships with 30 state breastfeeding coalitions and with the National Business Group on Health. She was the managing editor of the newly released Surgeon General’s Call to Action to Support Breastfeeding, published in January 2011. In recognition and appreciation of her tireless efforts to promote breastfeeding in the United States, Dr. Haynes received the Assistant Secretary for Health’s Award for Superior Service in June 2010. Dr. Haynes received her Ph.D. in epidemiol- ogy at the University of North Carolina and has published over 80 books and articles in peer-reviewed journals.

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91 APPENDIX B M. Jane Heinig, Ph.D., IBCLC, is an international board certified lactation consultant on the faculty in the Department of Nutrition at the University of California (UC), Davis where she conducts research in the areas of public health nutrition, clinical lactation, nutrition education, program evaluation, policy development, and infant nutrition, growth, and development. She received her Ph.D. in nutrition science from UC Davis in 1992 with minors in statistics and physiological chemistry. She became an IBCLC in 1993 and was part of the study team that collected data for the World Health Organization Growth Reference which recently was recommended by the American Academy of Pediatrics and the Centers for Disease Control and Prevention for use in the United States. Dr. Heinig also serves as the editor- in-chief of the Journal of Human Lactation and is the executive director of the UC Davis Human Lactation Center and graduate advisor for the masters degree program in maternal and child nutrition at UC Davis. She has published widely in the scientific literature and is a member of the In- ternational Lactation Consultant Association, the American Public Health Association, and the International Society for Research in Human Milk and Lactation. She is also a coauthor of the UC Davis-based blog Secrets of Baby Behavior. R. Craig Lefebvre, Ph.D., is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social design, marketing, and media consultancy in Sarasota, Florida; the lead change designer in health communication and marketing at RTI International; and research professor in the College of Public Health at the University of South Florida. His current work focuses on the use of service design, social media, and mobile technologies in social marketing and organizational change. Dr. Lefebvre is an internationally recognized expert in social marketing and social technologies and has worked with several hundred projects that have addressed a multitude of health risks for a broad array of audiences in global, national, state, and community contexts. He is the author of over 100 articles and chapters and serves on the editorial boards of the Journal of Management & Marketing in Healthcare, the Journal of Social Market- ing, and Social Marketing Quarterly. He is a fellow in the Society for New Communications Research and an elected member of the American Acad- emy of Health Behavior. Dr Lefebvre received his Ph.D. in clinical psychol- ogy from North Texas State University and produces and writes the blog On Social Marketing and Social Change [http://socialmarketing.blogs.com]. James H. Lindenberger, B.A., is the director of the Center for Social Mar- keting at the University of South Florida College of Public Health. He has 25 years experience in not-for-profit management, instructional design, and

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92 UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN writing, producing, and directing for film, television, multimedia, and print. He cofounded and, for 15 years, was executive director of Best Start Social Marketing, where he worked with public health professionals throughout the nation to develop and direct numerous social marketing programs deal- ing with a variety of public health issues at the national and state levels. This includes, among others, the WIC National Breastfeeding Promotion Social Marketing Project and the USDA’s national breastfeeding brand, Loving Support Makes Breastfeeding Work™. He is also founder and for- mer publisher of the Social Marketing Quarterly, the only peer-reviewed journal dedicated to social marketing. He has served on numerous national advisory panels and boards related to social marketing and public health initiatives, including the National Advisory Committee for the Florida Pre- vention Research Center, the Innovations in Social Marketing Conference steering committee, the Social Marketing in Public Health Conference plan- ning committee, the Social Marketing Quarterly editorial board, the Na- tional Perinatal Association, Healthy Mothers Healthy Babies, the Healthy People 2010 health communication focus area workgroup, the Society for Social Marketing, and the National Training Center for Social Marketing. Claudia F. Parvanta, Ph.D., professor of anthropology, teaches behavioral science research and culturally competent health communications to public health and health professions students at the University of the Sciences. To- gether with David Nelson, Sarah Parvanta, and Richard Harner, she is the author of Essentials of Public Health Communication (Jones and Bartlett Learning, 2011) and has authored several important papers in risk or health communication. Before joining the University of the Sciences in 2005, Parvanta headed the Division of Health Communication at the Centers for Disease Control and Prevention (CDC) for six years. Before that, Parvanta was an assistant professor at the Rollins School of Public Health, Emory University; the assistant director of the U.S. Agency for International De- velopment’s Nutrition Communication Project (for Porter/Novelli, a global marketing and public relations agency); and the consulting anthropologist for the Public Health Foundation WIC (Women, Infants and Children) pro- gram in Los Angeles where, among other tasks, she provided individualized client counseling to Southeast Asian women. Rafael Pérez-Escamilla, Ph.D. (Chair), is professor of epidemiology and public health and director of the Office of Community Health, Yale School of Public Health. He is also director and principal investigator of the Connecticut NIH EXPORT Center of Excellence for Eliminating Health Disparities among Latinos (CEHDL). His public health nutrition and food security research has led to improvements in breastfeeding promotion, iron deficiency anemia among infants (by delaying the clamping of the umbilical

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93 APPENDIX B cord after birth), household food security measurement and outcomes, and community nutrition education programs worldwide. His health disparities research involves assessing the impact of community health workers at im- proving behavioral and metabolic outcomes among Latinos with type 2 dia- betes. He has published over 100 research articles and over 300 conference abstracts, book chapters, and technical reports. He is currently chair-elect of the American Society for Nutrition International Nutrition Council and has served on the editorial boards of the Journal of Nutrition, the Journal of Human Lactation, and the Journal of Hunger and Environmental Nu- trition. He served as a member of the 2009 IOM Gestational Weight Gain Guidelines Committee and of the 2010 Dietary Guidelines Advisory Com- mittee. Dr. Perez-Escamilla received a B.S. in chemical engineering from the Universidad Iberoamericana in Mexico City. He earned an M.S. in food science and a Ph.D. in nutrition from the University of California, Davis. Carole Peterson, M.S., IBCLC, has been employed by the Indiana WIC program in many capacities related to breastfeeding since 1989. She was the chairperson of the Indiana WIC program breastfeeding committee from 1997 until 2007. She has been on the NWA breastfeeding committee since 2006 and is now the NWA breastfeeding committee chairperson. Ms. Peterson is also the NWA representative to the United States Breastfeeding Committee. She was awarded the Excellence in Breastfeeding Award from the USDA Midwest Region, the Making a Difference Award from Illinois for lactation education and was the first WIC inductee into the Hall of Lactation Excel- lence in 2009 from Medela. She established a scholarship fund for WIC staff to apply for the IBLCE exam. Since 1995 she has lectured on lactation all over the United States as a director and instructor at Lactation Education Consultants (LEC). As an instructor at LEC, she researches and develops 45-hour lactation management courses. She has implemented employer lac- tation programs. She was a member of the ILCA board from 1991 to 1996. Ms. Peterson was a contributing author to Counseling the Nursing Mother and Blueprints: A Guide for the Public Health Professional. She was an instructor of child development at Indiana University until she followed her first passion, lactation, and began preparing lectures and courses to bring this education to people across the nation. Joseph F. Robare, Dr.P.H., M.S., R.D., is currently a projects officer at the U.S. Department of Agriculture Food and Nutrition Service Office of Research and Analysis. In his current position Dr. Robare directs numer- ous research studies focusing on the WIC program. Previously he was a researcher for the University of Pittsburgh, Graduate School of Public Health and Department of Epidemiology. Dr. Robare received his Dr.P.H. in chronic disease epidemiology from the University of Pittsburgh and his

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94 UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN M.S. in human nutrition from Indiana University of Pennsylvania. He is also a registered dietitian. Kiran Saluja M.P.H., R.D., is the deputy director of the Public Health Foundation Enterprise (PHFE) WIC program. PHFE is the largest local WIC agency in the country, serving approximately 4 percent of the nation’s total and 23 percent of California’s WIC recipients. She has been working with WIC since 1984. She is a passionate supporter of breastfeeding and has participated in breastfeeding coalitions, task forces, and special com- mittees at the local, state, and federal levels. She has been speaking about WIC, breastfeeding, and nutrition education at national conferences for the last 17 years. Most recently, in February 2010, Ms. Saluja represented the National WIC Association testifying on WIC and breastfeeding before the House Education and Labor Committee reauthorizing WIC and child nutri- tion programs. She is the incoming chair of the National WIC Association. Katherine Shealy, M.P.H., IBCLC, RLC, is a public health advisor at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia. Ms. Shealy coleads CDC’s Breastfeeding Work Group, coordinating CDC’s breastfeeding efforts to protect, promote, and support mothers’ feeding decisions through policy and environmental change, synthesis and dissemi- nation of evidence, expansion of the knowledge base through research, and partnerships. She is a federal liaison to the U.S. Breastfeeding Committee (USBC) and helped establish the National Conference of State Breastfeed- ing Coalitions. She is a member of the federal steering committee for the Surgeon General’s Call to Action to Support Breastfeeding and provides subject matter expertise and technical assistance to the White House Do- mestic Policy Council’s Childhood Obesity Task Force and the First Lady’s Let’s Move Campaign. Ms. Shealy helped to create CDC’s national census of Maternity Practices in Infant Nutrition and Care and serves as CDC’s project officer of this unique ongoing surveillance system. She coordinates the survey’s implementation, analyses, and reporting to states, facilities, and other key stakeholders. Along with the entire Breastfeeding Work Group she also creates the Breastfeeding Report Card, monitors Healthy People 2020 objectives, provides technical assistance to state and other partners, and supports strategic initiatives focused on support for employed moth- ers and improving maternity care practices. She is an international board certified lactation consultant (IBCLC) and provides subject matter expertise across CDC and sister federal agencies on a vast range of public health and policy issues that affect human lactation. Prior to joining CDC, Ms. Shealy served as maternal and child health epidemiologist for the state of Kansas and provided hospital-based clinical lactation care. Her academic background is in epidemiology and maternal child nutrition, with an em-

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95 APPENDIX B phasis on cognitive processing, survey design and data collection, and the psychology of child language and development. William Smith, Ed.D, Honorary Ph.D., recently retired from 40 years in international development which combined an eclectic career of behavior change, social marketing, and community building to help organizations understand and connect with the people they hope to serve. He has de- signed, supervised, created, and evaluated social marketing and commu- nication campaigns on HIV/AIDS prevention, infant and maternal health, health literacy, seat belt use, biodiversity, and energy efficiency and pro- moted youth development and advocacy in more than 22 countries and throughout the United States. Dr. Smith is also a cofounder of the Institute for Social Marketing. He was the recipient of the 2004 Alan Andreasen Award for Excellence in Social Marketing and in 2010 was the first recipi- ent of the Phillip Kotler Distinguished Service Award. He received his Ed.D. in adult education and gaming theory from the University of Massachusetts and his honorary Ph.D. for leadership in social change from the University of South Florida. Marsha Walker, R.N., IBCLC, is the executive director of the National Al- liance for Breastfeeding Advocacy: Research, Education, and Legal Branch (NABA REAL). As such, she advocates for breastfeeding at the state and federal levels. She served as a vice president of the International Lactation Consultant Association (ILCA) from 1990 to 1994 and in 1999 served as president of ILCA. Ms. Walker is a board member of the Massachusetts Breastfeeding Coalition, the United States Lactation Consultant Associa- tion, and Baby Friendly USA, and she serves as ILCA’s representative to the U.S. Department of Agriculture’s Breastfeeding Promotion Consortium and NABA REAL’s representative to the U.S. Breastfeeding Committee. She is a registered nurse and international board certified lactation consultant. Ms. Walker has been assisting breastfeeding families in hospital, clinic, and home settings since 1976. She is an international speaker and an author of numerous publications including ones on the hazards of infant formula use, code issues in the US, and Breastfeeding Management for the Clinician: Using the Evidence. Debra R. Whitford is director of the Supplemental Food Programs Division (SFPD). As director, she is responsible for the management and oversight of the WIC program, the WIC Farmers’ Market Nutrition Program, and the Senior Farmers’ Market Nutrition Program. Prior to her appointment she served for 10 years as chief of policy and program development at SFPD. In this capacity Ms. Whitford was responsible for developing legislative and regulatory proposals and policy guidance for a wide range of WIC

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96 UPDATING THE USDA NATIONAL BREASTFEEDING CAMPAIGN Program areas, including vendor management, food packaging, certifica- tion, and nutritional risk. In addition, her branch managed all aspects of the WIC and Senior Farmers’ Market Nutrition Programs. Before moving to the policy side of the division, she served for four years as the head of the WIC funding section. Ms. Whitford has been with the WIC Program for over 33 years. She has a bachelor’s degree in early childhood education. Faye L. Wong, M.P.H., is chief of the program services branch in the Divi- sion of Cancer Prevention and Control (DCPC) at the Centers for Disease Control and Prevention (CDC). In this position Ms. Wong provides leader- ship direction and manages the National Breast and Cervical Cancer Early Detection Program which provides screening for low-income, under- and uninsured women in the United States, 12 tribes and tribal organizations, and five U.S. territories. Ms. Wong provides strategic leadership within DCPC to address national health reform and the potential changing role for public health and screening programs. She has had a long career in public health at the Federal (CDC), State (OR) and local (rural—Flagstaff, AZ; inner city—Detroit, MI) levels in particular in the creation, growth, and management of new programs and media campaigns. Prior to returning to DCPC, Ms. Wong was director of CDC’s VERB™ Campaign for six years. This award-winning national paid media campaign was based on social marketing principles and aimed to increase physical activity among tweens (youths 9 to 13 years of age). The campaign was highly successful through using a branding approach that presented physical activity to tweens as fun, as being about exploration and discovery, and as about being with friends. Before the VERB Campaign, Ms. Wong was director of the National Dia- betes Education Program, a jointly sponsored program of the CDC and the National Institute of Diabetes and Digestive and Kidney Diseases.