Program areas, including vendor management, food packaging, certification, and nutritional risk. In addition, her branch managed all aspects of the WIC and Senior Farmers’ Market Nutrition Programs. Before moving to the policy side of the division, she served for four years as the head of the WIC funding section. Ms. Whitford has been with the WIC Program for over 33 years. She has a bachelor’s degree in early childhood education.
Faye L. Wong, M.P.H., is chief of the program services branch in the Division of Cancer Prevention and Control (DCPC) at the Centers for Disease Control and Prevention (CDC). In this position Ms. Wong provides leadership direction and manages the National Breast and Cervical Cancer Early Detection Program which provides screening for low-income, under- and uninsured women in the United States, 12 tribes and tribal organizations, and five U.S. territories. Ms. Wong provides strategic leadership within DCPC to address national health reform and the potential changing role for public health and screening programs. She has had a long career in public health at the Federal (CDC), State (OR) and local (rural—Flagstaff, AZ; inner city—Detroit, MI) levels in particular in the creation, growth, and management of new programs and media campaigns. Prior to returning to DCPC, Ms. Wong was director of CDC’s VERB™ Campaign for six years. This award-winning national paid media campaign was based on social marketing principles and aimed to increase physical activity among tweens (youths 9 to 13 years of age). The campaign was highly successful through using a branding approach that presented physical activity to tweens as fun, as being about exploration and discovery, and as about being with friends. Before the VERB Campaign, Ms. Wong was director of the National Diabetes Education Program, a jointly sponsored program of the CDC and the National Institute of Diabetes and Digestive and Kidney Diseases.