high honors from the University of Texas at Austin and an A.B. from Harvard University.
Frank Funderburk joined the Centers for Medicare and Medicaid Services (CMS) Division of Research in 2007. He is currently responsible for the strategic planning, implementation, and analysis of a variety of health care research efforts that support and enhance CMS communications activities. He is especially interested in developing data-driven communication strategies that can overcome persistent informational, attitudinal, and motivational barriers to better health care, including those related to health and digital literacy. His research has included evaluation of the effectiveness of a variety of outreach and education campaigns as well as a recent experimental study of direct marketing strategies for improving outreach to vulnerable beneficiaries eligible for but not enrolled in the Low Income Subsidy. He has investigated ways in which health care decision-making style can influence beneficiary perception of Medicare programs as well as receptivity to specific outreach and communication activities. His work has helped to inform recent initiatives encouraging adoption of electronic health records and quality initiatives such as the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) public reporting of consumer’s hospital experiences.
Prior to joining CMS, Mr. Funderburk was an analytic scientist at the Delmarva Foundation for Medical Care where he directed external quality review for Medicaid programs in nine states and the District of Columbia. He also worked with states to develop innovative outreach programs to improve the quality of care and the quality of life of people receiving Medicaid.
Mr. Funderburk has over 20 years of health care, health communications, and health policy research experience ranging from basic scientific studies of brain-behavior relationships involved in decision making to large multicenter clinical trials of new pharmaceutical products as well as national surveys of consumer behavior.
Marilyn D. Maultsby is director of the Division of State Health Insurance Assistance Program (SHIP) Relations, in the Office of External Affairs and Beneficiary Services, at the Centers for Medicare and Medicaid Services (CMS), in Baltimore, Maryland. She has held this position since 2006. The Division of SHIP Relations provides management and oversight of CMS-funded grants to SHIPs in the 50 states, the District of Columbia, Puerto Rico, Guam, and the Virgin Islands. The division also provides information, training, and technical support to these programs.
As director of the Division of SHIP Relations, Ms. Maultsby has played a key role in the development and implementation of a performance mea-