Korf argued that the model of one health professional sitting in a room talking with a patient about one gene will be disrupted by advances in sequencing technologies. Though consumer-driven genetic testing is not very powerful now, it could become a disruptive technology (Christensen, 1997). As the data improve, such testing could become much more mainstream. “I don’t know that consumer genomics is the answer,” Korf said, “but I think there has to be an answer that is going to make it possible to provide the information, and it is going to have to be more than just looking something up on a website.”

Creative thinking will be essential as health care is transformed by technology. As computer scientist Alan Kay once said, the best way to predict the future is to invent it. Whether the future is evolutionary or revolutionary, Korf said, “this is … the opportunity that we all have before us right now.”

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