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The success of green building over the past decade attests to the ability for relatively simple interventions to produce demonstrable market transformation. The coming decade requires new tools and approaches to bring these concepts to scale and to generate the pace of change needed to achieve our mission of creating sustainable, healthy, high-performance built environments.

My belief is that this change will be powered by a new generation of information technologies specifically designed and deployed to promote market-based competition across multiple dimensions, to understand and learn from high performers, and to recognize and improve low performers. Every performance dimension we track provides an opportunity for competitive differentiation. Every high-performing project we identify and rank provides an opportunity to learn, recognize, and reward. Every low-performing project we touch provides an opportunity for education, investment, and improvement.

The critical technologies are in hand or rapidly emerging, including search, recommendation engines, distributed sensors, social media, service-based software architectures, and cloud solutions. We will engage orders-of-magnitude more projects and, ultimately, move from an episodic “certification event” to a regime of continuous performance and real-time monitoring. We can see the contours of this new world and envision its sweeping implications for green building practice.


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