supporting the work of community groups and coalitions to educate the public about the risks associated with overconsumption of sugar-sweetened beverages; and

  developing social marketing campaigns aimed at reducing overconsumption of sugar-sweetened beverages.

For the food and beverage industry, potential actions include

  developing and promoting a variety of beverage options for consumers, including a range of healthy beverage options, beverages with reduced sugar content, and smaller portion sizes (e.g., 8-ounce containers).

For health care providers, such as physicians, dentists, registered dietitians, and nurses, potential actions include

  performing routine screening regarding overconsumption of sugar-sweetened beverages and counseling on the health risks associated with consumption of these beverages.

Strategy 2-2: Increase the availability of lower-calorie and healthier food and beverage options for children in restaurants. Chain and quick-service restaurants should substantially reduce the number of calories served to children and substantially expand the number of affordable and competitively priced healthier options available for parents to choose from in their facilities.

Potential actions include

  developing a joint effort (modeled after the Healthy Weight Commitment initiative) to set a specific goal for substantially reducing the total annual calories served to children in these facilities; and

  ensuring that at least half of all children’s meals are consistent with the food and calorie guidelines of the Dietary Guidelines for Americans for moderately active 4- to 8-year-olds and are competitively priced.



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