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D
Workshop and Panel
Public Sessions
MARKETING APPROACHES PANEL
January 13, 2011
Irvine, CA
Panel Goals:
1. Explore the progress in meeting the goals set forth in the 2006 Institute
of Medicine’s (IOM’s) Food Marketing to Children and Youth: Threat or
Opportunity?
2. Identify key food and beverage marketing approaches that can accelerate
progress in preventing obesity.
OVERVIEW
Ellen Wartella, Northwestern University
RESEARCH
Jerome Williams, Rutgers Business School-Newark and New Brunswick
Kathryn Montgomery and Jeff Chester, American University and Center for
Digital Democracy
Kelly Brownell, Rudd Center for Food Policy and Obesity, Yale University
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SELF-REGULATION
Elaine Kolish, Children’s Food and Beverage Advertising Initiative (CFBAI)
Lisa Gable, Healthy Weight Commitment Foundation (HWCF)
Bill Dietz, Centers for Disease Control and Prevention (CDC)
CASE STUDIES IN IMPLEMENTING COMPREHENSIVE
OBESITY PREVENTION PLANS PANEL
March 23, 2011
Irvine, CA
Panel Goals:
1. Hear first-hand accounts from state and local governments and community
organizations that have developed and implemented obesity prevention
initiatives.
2. Explore the successes, failures, and challenges that groups and individuals
have encountered in their efforts.
3. Gain insights that may be useful in selecting recommendations to accelerate
progress in obesity prevention.
Susan Combs, Texas Comptroller of Public Accounts
America Bracho, Executive Director, Latino Health Access
Anthony Iton, Senior Vice President, Healthy Communities, The California
Endowment
Tom Farley, Commissioner, New York City Department of Health and Mental
Hygiene
Karl Dean, Mayor, The Metropolitan Government of Nashville and Davidson
County
Accelerating Progress in Obesity Prevention
448
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WORKSHOP ON MEASUREMENT STRATEGIES FOR
ACCELERATING PROGRESS IN OBESITY PREVENTION*1
March 23-24, 2011
Irvine, CA
Workshop Purpose:
1. Explore and understand the ways that measurement techniques, strate-
gies, and data sources can impede and or promote acceleration of progress
toward prevention of obesity.
2. Understand what additional knowledge regarding assessments of environ-
ments and policies is needed to measure progress of obesity prevention.
PANEL I: The Physical Activity, Inactivity, and Built Environments: Current and
Potential Sources of Measures for Assessing Progress in Obesity Prevention
James F. Sallis, San Diego State University
Christine Hoehner, Washington University
PANEL II: The Food and Nutrition Environments: Current and Potential Sources
of Measures for Assessing Progress in Obesity Prevention
Karen Glanz, University of Pennsylvania
Susan M. Krebs-Smith, National Cancer Institute
PANEL III: Cross-Cutting Issues: Current and Potential Sources of Measures for
Assessing Progress in Obesity Prevention
Robert M. Malina, University of Texas at Austin and Tarleton State University
Robin McKinnon, National Cancer Institute
Roland Sturm, RAND Corporation
*Measuring Progress in Obesity Prevention: Workshop Report can be accessed at http://www.nap.edu.
449
Appendix D
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PANEL IV: Marketing and Industry Measures and Evaluations
Victoria Rideout, VJR Consulting
Shu Wen Ng, University of North Carolina at Chapel Hill
Robert C. Hornik, University of Pennsylvania
PANEL V: State and Community Reach
Maya Rockeymoore, Global Policy Solutions and Leadership for Healthy
Communities
Laura Kettel Khan, Centers for Disease Control and Prevention
Amy A. Eyler, Washington University, St. Louis
Jamie Chriqui, University of Illinois at Chicago
Brian Cole, University of California, Los Angeles
PANEL VI: Disparities and Measurement
Sarah Samuels, Samuels & Associates
Carlos J. Crespo, Portland State University
Sonya Grier, American University
CLOSING SESSION: Themes of the Workshop and Next Steps
Robin McKinnon, National Cancer Institute
PANEL ON FARM AND FOOD POLICY:
RELATIONSHIP TO OBESITY PREVENTION
May 19, 2011
Washington, DC
Panel Goals:
1. Learn about the current policy and political context surrounding farm and
food policies.
2. Explore stakeholder perspectives on the role of agricultural policy and
practices and food manufacturer and retailer decision making in obesity
prevention.
Accelerating Progress in Obesity Prevention
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3. Gain insights that may be useful in determining committee recommenda-
tions on accelerating progress in obesity prevention.
INTRODUCTORY SPEAKER: Legislative perspectives on obesity in farm and
health policies: What lies ahead in Congress?
Eric Olsen, Feeding America
PANEL I: U.S. Agricultural Policies and Their Influence on Obesity: What Do We
Know?
Daryll Ray, University of Tennessee
Helen Jensen, Iowa State University
PANEL II: Food Procurement and Obesity Prevention
Kate Rogers, H-E-B
Andrea B. Thomas, Walmart
PANEL III: Perspectives on Farm and Health Issues
Linda Barnes, Marshalltown Community College
Doug Sombke, South Dakota Farmers Union
CLOSING SPEAKER: Obesity and Farm and Food Policy in the Current Political
Context
Jerry Hagstrom, The Hagstrom Report
451
Appendix D
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