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Capital Investment 189 Specialty Retail $320 Convenience Retail $307 Quick-Serve $408 Full Service $421 Restaurant $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 Average Buildout Cost per Square Foot Source: LeighFisher using data from the airport surveys conducted for ACRP Project 01-11. Figure 12-1. Reported average annual space buildout costs per square foot by concession category—2009 dollars. $339 Large Hubs Specialty Retail $294 Medium Hubs $350 Small Hubs $318 Convenience Retail $298 $308 $440 Quick-Serve, Fast Food $385 $385 $421 Sitdown Restaurants $400 $458 $0 $100 $200 $300 $400 $500 Buildout Cost per Square Foot Source: LeighFisher using data from the airport surveys conducted for ACRP Project 01-11. Figure 12-2. Reported average buildout costs by concession category and hub size—2009 dollars.

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194 Resource Manual for Airport In-Terminal Concessions Source: Architectural Alliance and LeighFisher, “Terminal Planning, Design, and Construction, Norman Manley International Airport, Kingston, Jamaica 2005–2009,” unpublished. Figure 12-4. Example buildout limits—elevation. • Layouts cater to passengers’ limited time, with displays arranged to encourage impulse purchases • Ease of browsing and speed of transactions are incorporated • Displays do not interfere with egress from or access to the store • Aisle widths are adequate for passengers with baggage or luggage carts and to accommodate disabled persons, particularly those in wheelchairs Expectations with respect to fixtures and furnishings are also included in the unit design criteria. Source: Architectural Alliance and LeighFisher, “Terminal Planning, Design, and Construction, Norman Manley International Airport, Kingston, Jamaica 2005–2009,” unpublished. Figure 12-5. Example storefront openings and signage areas—elevation.

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196 Resource Manual for Airport In-Terminal Concessions The signage criteria also define signage types that are discouraged or even disallowed: • Plastic signs, such as injection molded or vacuum formed • Backlit back-painted signs without a halo effect • Painted or handwritten signs • Foam letters or graphics • Sand blasted wood or foam signs • Neon letters • Signs with replaceable letters • Vacuum-formed or moving signs • Generic signage, such as “News/Gifts” or “Pizza” • Signs that do not convey permanence • Bright flashing or strobe lighting • Unprotected or exposed neon or other exposed light sources • Menu or merchandise boards where price changeability is obvious • Posted advertisements of sales and product lines With respect to blade signs, the signage design criteria either require blade signs as part of the overall signage, or disallow them. For consistency, it is uncommon to leave the decision on blade signs to individual tenants. Also for consistency, the signage design criteria often indicate that the airport operator will provide the bracket and associated lighting for blade signs. Sketch draw- ings similar to that shown in Figure 12-7 are often provided. Signage criteria may also require tenants to submit interior store signage for review and approval by the airport operator. Source: Architectural Alliance and LeighFisher, “Terminal Planning, Design, and Construction, Norman Manley International Airport, Kingston, Jamaica 2005–2009,” unpublished. Figure 12-7. Example blade sign criteria.

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