•  Illustrations of water quality in one’s community

•  Rainwater cisterns at schools to give children a tangible example of water storage

Plan: The NAS PlanetWorks Conference

IDR Team 9 decided that it did not have the necessary skills and connections to create an effective public awareness campaign. However, they—together with NAS—might be able to get a group of influential people together to do so. These individuals would ideally be those with power, contacts, and skills in a variety of fields—people who wouldn’t normally work together, coming together to create new, large concepts for action. Such groups might include professional communicators and media consultants; Hollywood producers and directors; foundations, funders, and other philanthropists; behavioral psychologists; economists; government representatives; bloggers; game and app designers; and even celebrities (who could help turn the meeting into an event worthy of press coverage).

The group proposed (pending the approval of the National Academies) the name NAS Planetworks Conference for this gathering, which might also include smaller subsequent meetings for particular groups. These smaller groups might take the form of partnerships—the pairing of one group or individual doing something well with another individual group who would like to learn from their successes. Other partnerships could be between those with different skills but similar goals.

The team imagined the participants each going back to their communities armed with a replicable, scalable toolkit—including contacts, core concepts, and media tools—that could be distributed across different contexts, hopefully leading to a viral network effect of continuing action.



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