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in Israel, which Merrifield stated “may have been of even greater significance” than the Chinese management school. In addition to being a primary engine for the remarkable Israeli economy, BIRD-F became the model for similar programs in India, Chile, Finland, Ireland, and Iceland. Much of this was done under Merrifield, but the initial model was Baruch’s. Merrifield wrote: “BIRD-F has now become the primary model which incrementally will be assisting some 80% of the world’s 7 billion population, living in underdeveloped countries, to develop their economies as well! What a legacy!”

After leaving Commerce, Jordan established a consulting firm in Washington, D.C., called Jordan Baruch Associates. The firm has served industry and government in the planning, management, and integration of strategy and technology. Jordan also served on the Board of Regents of the National Library of Medicine. He was involved in efforts to develop industry strategies and to increase innovation in India, Indonesia, and Israel. Baruch told of a humorous incident: “I was involved in starting another management school in the country Jordan despite the fact that ‘Baruch’ is a Hebrew word well known in the Arab world. At the end of the conference program, Crown Prince Hassan asked me, ‘Dr. Baruch, this has been wonderful. What can we do for you?’ I responded, ‘I’d like the school named for me.’ There was dead silence. Before anyone’s heart could stop I said, ‘Yes, I would like it called the Jordan Institute.’ Crown Prince Hassan just smiled and said, ‘Done.’ And that is what it is called.”

Baruch was associated with many organizations. In 1956 he was awarded the Outstanding Young Electrical Engineer Award from Eta Kappa Nu. He was a fellow of the Acoustical Society of America, the IEEE, the American Academy of Arts and Sciences, the American Association for the Advancement of Science, and the New York Academy of Sciences. His greatest interest was the National Academy of Engineering (NAE) to which he was elected in 1974 and served on 24 committees after 1982. Of these he chaired the following: General Engineering Peer Committee, Subcommittee on Educational Systems, Board on Telecommunications/Computer Applications, and Panel



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