TABLE 4-1 Draft Tool for Assessing Partnerships


Value of Item
 
  Low Medium High

Initiation: Shall I engage in this partnership?

     

Level of authentic trust

     

Commonality of interests

     

Brand complementarity

     

Appropriate authority and mandate to negotiate

     

Appropriate expertise, capacity, and resources

     

Feasibility of achieving common goals

     

Legal accountability throughout

     

Risk mitigation (for media attention, public scrutiny)

     

Development: If yes, how do we maintain our relationship?

     

Leadership and champions identified

     

Clarity of roles, responsibilities, accountabilities, jurisdiction, and commitment to completion

     

Opportunity for sharing assets (e.g., reach, resources, influence)

     

Commitment to and capacity for internal and external communications throughout

     

Capacity for project and issues management

     

Completion: And now that we have achieved our goals…

     

Planning for project closure and celebration

     

Evaluation of partnership is planned and resourced

     

SOURCE: Diane Finegood and Margaret Rudolf.

2. Development. The second set of questions to consider when assessing partnerships pertains to the maintenance of the partnerships, including whether to disengage from a partnership. Again, based on work conducted during the Building Trust workshops, Finegood listed several questions, or issues, to consider when evaluating this development phase: identification of leaders and champions; clarity of roles, responsibilities, accountabilities, jurisdiction, and commitment to completion; opportunity for sharing assets; commitment to and capacity for internal and external communications; and capacity for project and issues management.

3. Completion. It is just as important to consider termination of the partnership as it is initiation and development. Many Building Trust workshop participants identified two key issues, or questions, to consider when evaluating the completion phase of a partnership: (1) whether

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the clash on that partnership had a great deal to do with many Building Trust workshop participants identifying brand complementarity as an important issue.



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