In reviewing this program, the committee found that it uses evidencebased practices of modeling, rehearsal, discussion, and practice and focuses primarily on negative perceived consequences, negative social consequences, and peer pressure. Because it is an Internet-based campaign, its setting can be anywhere. Repeat use is dependent on the user. The March 2012 That Guy newsletter (That Guy Campaign, 2012) reports several statistics on reach and usage for 2011, including

  • There were more than 1.3 million ThatGuy.com sessions.
  • Users spent an average of 9 minutes on the site.
  • The That Guy Facebook page had more than 26,000 fans.
  • More than 2.7 million branded materials were being used by all of the branches.
  • More than 4,200 points of contact were engaged across the globe.
  • More than 800 installations, ships, fleets, submarines, and units had engaged in the campaign.
  • Forty-seven states and 22 countries had a That Guy presence.

According to a recent RAND report, an annual DoD survey of forces indicated that awareness of the campaign had increased over time, and attitudes toward excessive drinking had changed (Weinick et al., 2011). DoD, TRICARE Management Activity, and Fleishmann-Hillard released a paper on That Guy in 2009 that mentions a “statistically significant increase in awareness of That Guy and a positive shift in attitudes toward excessive drinking,” but does not describe an evaluation methodology or provide outcome data (DoD et al., 2009, p. 2). There has as yet been no formal outcome evaluation of the That Guy campaign in a peer-reviewed journal, and based on its findings, the committee cannot determine whether the program is effective at preventing risky drinking and alcohol misuse.

Health Assessments

Periodic Healtd Assessment (PHA) Screening
Purpose and Goals Clinical Focus Program Evaluation/Outcomes Target Population EBPs
  • Personnel arc screened annually for substance use related issues during the annual preventive health assessment. Services vary as to their use of screening instruments.
  • Screening
  • Percent of ADSM who complete annual PHA
  • Active Duty
  • Reserve
  • National Guard
Screening typically by AUDIT-C, but screening tools choice can vary*


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