B
WORKSHOP AGENDA

National Academy of Engineering
Keck Center of the National Academies
500 5th St., NW
Washington, D.C.

November 30–December 1, 2010

TUESDAY, NOVEMBER 30

9:00 a.m. Welcome and Plans for the Workshop
Ellen Kullman, Dupont; Chuck Vest, NAE
9:15 a.m. Remarks from the Sponsor
Tom Peterson, NSF
9:30 a.m. Introduction of Participants
Around the table


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B WORKSHOP AGENDA National Academy of Engineering Keck Center of the National Academies 500 5th St., NW Washington, D.C. November 30–December 1, 2010 TUESDAY, NOVEMBER 30 9:00 a.m. Welcome and Plans for the Workshop Ellen Kullman, Dupont; Chuck Vest, NAE 9:15 a.m. Remarks from the Sponsor Tom Peterson, NSF 9:30 a.m. Introduction of Participants Around the table 73

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74 MESSAGING FOR ENGINEERING 10:00 a.m. Overview of Changing the Conversation Report and Current Project Don Giddens, Georgia Tech; Greg Pearson, NAE 10:30 a.m. Break 10:45 a.m. Examples of the Use of CTC Messaging Panel Moderator: Leslie Collins, Committee Member •  ackie Sullivan, College of Engineering and Applied J Sciences, University of Colorado–Boulder (student recruitment materials) •  ulie Benyo, WGBH Television (Engineer Your Life J website) •  ital Patel, Insight Technology, Inc. and IEEE N (“Engineers Make a World of Difference” student video contest) 12:30 p.m. Working Lunch: Demonstration and Discussion of CTC Website Derek Rector, Diamax Information Systems Corporation 1:30 p.m. Rebranding Engineering: Challenges and Opportunities Mitch Baranowski, BBMG Respondent: Gini Kramer,Committee Member 3:00 p.m. Reflection/Discussion: Mixed-Sector Breakout Groups 4:30 p.m. Breakout Group Reports and Discussion Group Rapporteurs Discussion Moderator: Ellen Kullman, Committee Cochair 5:30 p.m. Day 1 Adjournment

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Appendix B 75 WEDNESDAY, DECEMBER 1 8:30 a.m. Reflections on Day 1 All participants Moderator: Chuck Vest, NAE Proposed focus question: 1.  hat steps will be needed, by whom, to move these W ideas forward? 9:30 a.m. Benchmarking: How Other Industries and Professions Address the Communications Challenge Maria Ivancin, Market Research Bureau 10:00 a.m. Messaging Actions: Idea Generation All participants 10:30 a.m. Sector-Specific Breakout Groups Facilitator: Betty Shanahan, Committee Member 11:30 a.m. Breakout Group Reports 11:45 a.m. Final Thoughts Chuck Vest, NAE 12:00 p.m. Workshop Adjournment

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