National Academies Press: OpenBook

Messaging for Engineering: From Research to Action (2013)

Chapter: Appendix C: Participants List

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Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
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C
PARTICIPANTS LIST

Mitch Baranowski
Principal & Chief Creative Officer
BBMG

Julie Benyo
Director, Educational Outreach
WGBH Television

Bob Black
Deputy Executive Director
American Society for Engineering Education (ASEE)

Jim Buczkowski
Director, Global Electrical and Electronics Systems Engineering
Ford Motor Company

Doug Coffey
Vice President of Executive Communications
BAE Systems, Inc.

Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×

Leslie Collins
Executive Director
National Engineers Week Foundation

Rick Dastin
President, Enterprise Business Group
XEROX

Wayne Davis
Dean, College of Engineering
University of Tennessee

Mark Dean
IBM Fellow & Vice President
IBM

Lizabeth Fogel
Director of Education
The Walt Disney Corporation

James Foster
Director of Process Development
Archer Daniels Midland Company

Gayle Gibson
Director, Corporate Operations
DuPont

Don Giddens
Dean, College of Engineering
Georgia Institute of Technology

Avi Gopstein
Senior Advisor
Office of the Under Secretary for Science
US Department of Energy

Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
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Kathryn Gray
President 2005–2006
National Society of Professional Engineers

Elizabeth Grossman
Technology Strategy and Policy
Microsoft Corporation

Maria Ivancin
President
Market Research Bureau LLC

Louisa Koch
Director, Office of Education
National Oceanic and Atmospheric Administration (NOAA)

Virginia Kramer
Executive Creative Director
Keiler & Company

Ellen Kullman, Cochair
Chair of the Board and CEO
DuPont

Mark Little
Senior Vice President & Director, Global Research
General Electric

Tom Loughlin
Executive Director
American Society of Mechanical Engineers

Pender McCarter
Senior Public Relations Counselor
IEEE-USA Washington

Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×

Chris McManes
Public Relations Manager
IEEE-USA Washington

Deirdre Meldrum
Dean, Ira A. Fulton Schools of Engineering
Arizona State University

Richard Miller
President
Olin College of Engineering

Pat Natale
Executive Director
American Society of Civil Engineers

David Oberbillig
Einstein Fellow
US Department of Energy

Rafaela Ornelas-Schwan
Director of Development
Great Minds in STEM

Nita Patel
Vice President for Communications/Public Awareness
IEEE-USA Washington

Greg Pearson
Senior Program Officer
National Academy of Engineering

Paul Peercy
Dean, College of Engineering
University of Wisconsin, Madison

Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×

Mary Petryszyn
Vice President, Mergers and Acquisitions
Raytheon Integrated Defense Systems

Darryll Pines
Dean, College of Engineering
University of Maryland

Robert Pool
Consultant
Digital Pens LLC

Oscar Porter
Executive Director
Math Engineering Science Achievement

Derek Rector
President
Diamax Information Systems Corporation

Phil Reed
Department of STEM Education & Professional Studies
Old Dominion University

Elizabeth Shanahan
CEO & Executive Director
Society of Women Engineers

Michael Smith
Deputy Executive Director, Internal Operations
National GEM Consortium

Stephen Smith
Director, Technical Activities & Communications
American Institute of Chemical Engineers

Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×

Kendall Starkweather
Executive Director, International Technology and Engineering
Educators Association

James Stofan
Deputy Associate Administrator for Program Integration
NASA Office of Education

Jacquelyn Sullivan
Associate Dean, College of Engineering and Applied Science
University of Colorado

John Tracy
Chief Technology Officer & Senior Vice President of Engineering
Boeing Company

Charles M. Vest, Cochair
President
National Academy of Engineering

Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×
Page 77
Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×
Page 78
Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×
Page 79
Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×
Page 80
Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×
Page 81
Suggested Citation:"Appendix C: Participants List." National Academy of Engineering. 2013. Messaging for Engineering: From Research to Action. Washington, DC: The National Academies Press. doi: 10.17226/13463.
×
Page 82
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For those in the broad engineering community--those who employ, work with, and/or educate engineers, and engineers themselves--there is no need to explain the importance and value of engineering. They understand that engineers help make the world a better place for all, that they regularly grapple with important societal and environmental issues, and that the engineering process is every bit as creative as composing a symphony or crafting a piece of art. But the situation outside the engineering community is quite different. Studies have shown that most K-12 students and teachers have a limited appreciation of all the ways that engineering makes their lives better and, furthermore, that they have little understanding of what engineers do or of the opportunities that an engineering education offers.

Messaging for Engineering supports efforts by the engineering community to communicate more effectively about the profession and those who practice it. This report builds on the 2008 NAE publication, Changing the Conversation: Messages for Improving Public Understanding of Engineering (CTC), which presented the results of a research-based effort to develop and test new, more effective messages about engineering.

The new messages cast engineering as inherently creative and concerned with human welfare, as well as an emotionally satisfying calling. This report summarizes progress in implementing the CTC messages, but also recognizes that there is potential to galvanize additional action and thus suggests specific steps for major players in the engineering community to continue and build on progress to date. Many of the report's recommendations resulted from discussion at a December 2010 committee workshop that involved several dozen high-level decision makers representing key stakeholder groups in the engineering community.

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