LORRIE VOGEL, general manager of Considered Design, Nike’s sustainable design team, seeks to intertwine design innovation and conservation. Through Considered Design, Ms. Vogel’s focus is to design out waste, chemicals and energy, and design in new materials and approaches. Prior to becoming the general manager, she was the innovation director for Nike Footwear, Apparel, and Equipment. Her innovative thinking has led to several new product technologies and patents. Her passion for design, innovation and sustainability together brought her to the role as a leader in bringing sustainability to all facets of Nike products. With an industrial design degree from Syracuse University, Ms. Vogel has become a leading expert in design innovation. She has worked for many companies in product design and research and development for Texas Instruments and S.G. Hauser, a top design consulting firm in Los Angeles. In early 2007 Ms. Vogel was named to Fast Company’s Fast 50, the magazine’s annual compilation of innovative companies and the “incubators of genius.” Her team’s innovative work around sustainable design has been recognized in several publications: Strategies for Sustainable Design (Adam Worbach), Green to Gold (Dan Esty), and as a M.I.T. Case Study.