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Car-Sharing: Where and How It Succeeds Chapter 5. The Role of Partners 5.1 What are Partner Organizations? Car-sharing has only begun to grow as an alternative transportation mode in the United States and Canada. As Chapter 3 pointed out, just 0.03% of the US urban population belonged to a car-sharing organization in 2004. A key reason is the lack of knowledge about what car-sharing is and how it works. Dr. Marcus Enoch, in a 2002 presentation to the European Union's Mobility Services for Urban Sustainability Project, noted: Overall, the formation of nation-wide organizations to "educate" policy makers and the wider public as to the role and benefits of car share clubs appears to have been a key reason that such schemes prospered in Switzerland and Germany. It is interesting to note that one of the major barriers faced by car share clubs in Canada and the USA, where such knowledge is not yet widespread, is the ignorance of local authorities of the whole car share club concept. (Enoch, 2002, p.1-2) If car-sharing is to realize its maximum potential as a transportation option, it will need the help of partner organizations. When Dr. Enoch speaks of local authorities, he is referring to assistance from cities, counties and regional agencies, working as partners with the car-sharing organizations. A review of the literature on car-sharing, as well as a 2004 survey and 72 personal and phone interviews conducted for this research study, reveals a wide range of potential partner organizations. Sur- vey and interview respondents included cities, counties, state and regional agencies, rideshare agencies, universities, developers and property managers, employers and businesses, transit agencies, consultants, community advocates, a church, and car-sharing opera- tors. (See Appendix C for survey and interview questions and a list of respondents.) Partner organizations are composed of any entity that helps car- sharing get a stronghold in communities. This help can be as basic as financial assistance and marketing. It can be as concrete as pro- viding parking spaces for car-sharers. And it can be as advanced as integrating policies requiring car-sharing into planning documents, Page 5-1