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Car-Sharing: Where and How It Succeeds with a car-sharing program. The vehicles can either be exclusive to the or- ganization or they can be shared with other public members. Fleet-sharing memberships give the car-sharing operator a secure source of funding to supplement residential car-sharing, which has more spontaneous usage. Selecting the Right Neighborhoods Findings of this research, which included a survey of current car-share members, conclude that the communities most conducive to successful car- sharing programs include the following characteristics: Good transit Walkability Lower than average vehicle ownership Higher than average density and mix of uses This is not to say that neighborhoods without these characteristics cannot support ridesharing. As has been discussed, car-sharing can succeed, for example, in rural neighborhoods where there is a great deal of personal involvement, at suburban universities, and in "closed" communities or businesses where a small group shares one vehicle. Nonetheless, it is much more difficult to introduce car-sharing in a non-urban setting without the list of attributes bulleted above. A partner organization should be aware of the most fertile ground for car-sharing and develop its expectations for success accordingly. Chapter 3 of this report describes in detail the market niches where car-sharing is most likely to succeed. 6.3 Conclusion Car-sharing is one of the tools in a "toolbox" of strategies partner organiza- tions can use to address their transportation and land use goals, particularly those goals related to decreasing parking demand, reducing environmental impacts, and promoting transit-oriented development. Although barriers to implementation exist, this chapter has described how other existing car- sharing partners have met and overcome the barriers and has outlined the key factors for success. If partner organizations wish to be proactive in attracting operators to their community or business, they need to demonstrate their willingness to partici- pate actively in establishing a car-sharing program. During the Operators' Workshop conducted for this research, the car-sharing operators suggested Page 6-27