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Car-Sharing: Where and How It Succeeds
with a car-sharing program. The vehicles can either be exclusive to the or-
ganization or they can be shared with other public members. Fleet-sharing
memberships give the car-sharing operator a secure source of funding to
supplement residential car-sharing, which has more spontaneous usage.
Selecting the Right Neighborhoods
Findings of this research, which included a survey of current car-share
members, conclude that the communities most conducive to successful car-
sharing programs include the following characteristics:
· Good transit
· Walkability
· Lower than average vehicle ownership
· Higher than average density and mix of uses
This is not to say that neighborhoods without these characteristics cannot
support ridesharing. As has been discussed, car-sharing can succeed, for
example, in rural neighborhoods where there is a great deal of personal
involvement, at suburban universities, and in "closed" communities or
businesses where a small group shares one vehicle. Nonetheless, it is much
more difficult to introduce car-sharing in a non-urban setting without the
list of attributes bulleted above. A partner organization should be aware
of the most fertile ground for car-sharing and develop its expectations for
success accordingly. Chapter 3 of this report describes in detail the market
niches where car-sharing is most likely to succeed.
6.3 Conclusion
Car-sharing is one of the tools in a "toolbox" of strategies partner organiza-
tions can use to address their transportation and land use goals, particularly
those goals related to decreasing parking demand, reducing environmental
impacts, and promoting transit-oriented development. Although barriers
to implementation exist, this chapter has described how other existing car-
sharing partners have met and overcome the barriers and has outlined the
key factors for success.
If partner organizations wish to be proactive in attracting operators to their
community or business, they need to demonstrate their willingness to partici-
pate actively in establishing a car-sharing program. During the Operators'
Workshop conducted for this research, the car-sharing operators suggested
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