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Community Contributions · Provides job opportunities for summer or short-term
employment in neighboring communities.
There is a clear connection between a healthy business and the · Comprehensive corporate support program provides
well-being of the community in which it operates. By contrib- funding to local charities and organizations.
uting to the surrounding community, an organization can: · Office of Employment and Community Partnerships
coordinates programs linking welfare-to-work recipi-
· Recruit, motivate, and retain employees. ents and unemployed and underemployed city residents
· Use community programs as part of staff training and to airport jobs.
development. · Student Employment Program offers intern programs
· Improve its reputation and profile. to high school and college students and recent master's
· Realize new opportunities by being in touch with the graduates.
local community. · Supports ACINA and participates on all committees.
· Boost networking opportunities with suppliers and · Partnered with local universities to establish aviation
customers. academies.
· Improve the bottom line by tackling social issues in the · Provides substantial support on an annual basis to
local area (Small Business Journey 2007). charitable and community organizations.
· Participates in ACINA and AAAE.
· Makes in-kind contributions to airport community
At San Francisco International Airport, an extensive groups.
employee donation program raised more than
· Supports local K12 educational institutions.
$120,000 in employee contributions in 2004 and 2005
· Makes payments in lieu of taxes to local
(see Figure 15).
municipalities.
· Speakers bureau presents regularly to community
groups and academic institutions.
· Employees participate in giving campaigns.
· Sponsors a cleanup day and contributes substantially
to charity.
· Recycles foreign periodicals from international flights
to educational institutions teaching foreign languages.
· Participates in community involvement consultations
and "one company one job" employment programs.
Valuing Sustainability
Economic considerations are fundamental to environ-
mental decision making, because these decisions involve
FIGURE 15San Francisco International Airport employee
trade-offs between the costs and benefits of protecting or
contribution initiative. improving environmental quality. Those who have the
responsibility for making environmental management
decisions must reconcile conflicts among environmental,
The survey queried respondents about practices at their economic, and social considerations. Economic appraisal
airport regarding monetary or in-kind contributions to ensures that the best option to meet an objective is selected,
industry, charity, or the community. Respondents listed the taking into account costs and benefits, risk and uncertainty,
following practices related to community contribution: and other policy objectives and constraints (Fisher and
McMahon 2003).
· Sponsors community projects such as organic
farming.
· Provides outreach to affected communities. Examples of how sustainability practices are quantified
at Portland Airport include capital projects required to
· Provides airport job center to help tenants
predict operating and maintenance costs:
recruit employees and help employees fill out job
applications. Asset management program considers energy costs.
· Established a foundation in 2003 to coordinate social
sponsorship schemes and pursue structured long-term Annual objectives and targets include quantification of
subsidizing policy--backs projects directly rather than nonmonetary benefits.
subsidizing the associations behind them.
