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OCR for page 38
26 I N N O VAT I O N S I N T R AV E L D E M A N D M O D E L I N G , V O L U M E 1 these goals include flexible geographic scale, integrated ing and implementing integrated models, a number of components, and affordable and tractable models. key institutional and technical elements can be identified Three distinct models were described. The as critical to successful projects. Institutional elements statewide integrated model includes both aggregate and include building internal and external support. One good microsimulation elements. MetroScope, a separate method to build external support is to identify issues and urban model, includes the connection of economic, real questions of interest to key stakeholders and to use the estate, and transport models for the Portland metropoli- model to answer these questions. Focusing early applica- tan area. Both models include the regional econometric, tions around key stakeholder concerns can help build residential real estate, nonresidential real estate, and support. Statewide collaboration and coordination with transportation models, as well as geographic informa- other agencies are also important. Investing in technical tion system accounting and visualization. MetroScope is staff is critical, especially investing in development of used for long-range land use and transportation studies. communication skills. Think big, but start small. A good The Land Use Scenario DevelopeR (LUSDR) model is a approach is to begin by developing prototypes and build- stochastic microsimulation of household and business ing blocks. Focus initially on basic projects and build on locations. It connects to the standard Oregon metropoli- successful efforts. The use of short development cycles tan models (JEMnR) and the Oregon small urban mod- can also be beneficial. It is also important to design inte- els (OSUM). LUSDR develops land use scenarios used gration with other models and data systems at the outset. for risk analysis and land use and transportation policy testing. It is being used in small metropolitan area long- range planning studies. Eric Miller, University of Toronto, Canada, moderated Based on the experience in Oregon with develop- this session.