National Academies Press: OpenBook

Public Transportation Operating Agencies as Employers of Choice (2004)

Chapter: Exhibit B: Sample Tactical Plan for Year 1 Industry

« Previous: Exhibit A: Sample EOC Key Messages
Page 11
Suggested Citation:"Exhibit B: Sample Tactical Plan for Year 1 Industry." National Academies of Sciences, Engineering, and Medicine. 2004. Public Transportation Operating Agencies as Employers of Choice. Washington, DC: The National Academies Press. doi: 10.17226/13736.
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Page 11

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EOC Champion Target Audience Key Message Communication Channel Frequency Transportation Associations (Subcommittees) Politicians, Board Members, Lobbyists, Members, Committees EOC Awareness, Objectives, Goals and Status Current Agency Events Board Meetings, Face-to- Face Meetings, Key Briefing Messages, Association Meetings, Conferences, Website Quarterly, As Needed Transportation Associations Media, Community EOC Awareness, Objectives, Goals and Status Broad-based communications, Press Releases, Website Monthly Transportation Associations Transportation Agencies EOC Success Stories, Lessons Learned, Best Practices Association Meetings, Conferences Newsletters, Publications, emails, Website Monthly Transportation Cooperative Ventures Colleges, Government- Sponsored Agencies EOC Awareness, Objective, Goals and Status Presentations, Face-to-Face Meetings, News Briefs, Website Monthly Other Industry EOC Champions State and Federal Regulatory Agencies EOC Awareness Association Meetings, Presentations, Publications, Metrics, Workshops, Committees, Website Quarterly Other Industry EOC Champion All Stakeholders EOC Awareness, Objective, Goals and Status EOC Success Stories, Lessons Learned, Best Practices Association Meetings, Presentations, Publications, Metrics, Workshops, Website Monthly Exhibit B: Sample Tactical Plan for Year 1—Industry. 11

Next: Exhibit C: Sample Tactical Plan for Year 1 Agency »
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TRB’s Transit Cooperative Research Program (TCRP) Report 103: Public Transportation Operating Agencies as Employers of Choice documents principles, techniques, and strategies that are used in workforce recruitment, development, and retention. The report includes a companion document, Communications Strategy and Implementation Plan: Positioning the Public Transportation Operating Agency as an Employer of Choice, which describes strategies and solutions that offer the greatest potential for positioning public transportation operating agencies as employers of choice.

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