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OCR for page 11
11 EOC Champion Target Key Message Communication Channel Frequency Audience Transportation Politicians, EOC Awareness, Board Meetings, Face-to- Quarterly, Associations Board Members, Objectives, Goals Face Meetings, Key As Needed (Subcommittees) Lobbyists, and Status Briefing Messages, Members, Association Meetings, Committees Current Agency Conferences, Website Events Transportation Media, EOC Awareness, Broad-based Monthly Associations Community Objectives, Goals communications, Press and Status Releases, Website Transportation Transportation EOC Success Association Meetings, Monthly Associations Agencies Stories, Lessons Conferences Newsletters, Learned, Best Publications, emails, Practices Website Transportation Colleges, EOC Awareness, Presentations, Face-to-Face Monthly Cooperative Government- Objective, Goals Meetings, News Briefs, Ventures Sponsored and Status Website Agencies Other Industry State and EOC Awareness Association Meetings, Quarterly EOC Champions Federal Presentations, Regulatory Publications, Metrics, Agencies Workshops, Committees, Website Other Industry All Stakeholders EOC Awareness, Association Meetings, Monthly EOC Champion Objective, Goals Presentations, and Status Publications, Metrics, EOC Success Workshops, Website Stories, Lessons Learned, Best Practices Exhibit B: Sample Tactical Plan for Year 1--Industry.