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Rights & Permissions Free PDF Access Sign in to download PDF book and chapters Free Resources Display this book on your site! Related Titles TCRP Report 101: Toolkit for Rural Community Coordinated Transportation Services NCHRP Report 636: Tools to Aid State DOTs in Responding to Workforce Challenges Other Related Titles TCRP Report 103: Public Transportation Operating Agencies as Employers of Choice (2004) Transit Cooperative Research Program (TCRP) Citation Manager Export the bibliographic data for this book in your chosen format Web Search Builder Use this book's key terms to search within this book, across our collection, or across the Web. Skim This Chapter Skim this chapter and use this chapter's key terms to search within this book. Reference Finder Paste in your own text to find books that relate to your topic. Citation Manager Transportation Research Board. "Exhibit C: Sample Tactical Plan for Year 1 - Agency." TCRP Report 103: Public Transportation Operating Agencies as Employers of Choice. Washington, DC: The National Academies Press, 2004. Please select a format: Page 12   E-mail Share on facebook Facebook Share on delicious Delicious Share on stumbleupon Stumble Share on twitter Twitter More Sharing ServicesMore Page 12 Front Matter (R1-R9) Introduction (1-1) Communications Strategy and Implementation (2-3) Measuring Effectiveness of Initial Communications (4-4) Communications Strategy and Implementation Plan Guidelines (5-5) Exhibit A: Sample EOC Key Messages (6-10) Exhibit B: Sample Tactical Plan for Year 1 - Industry (11-11) Exhibit C: Sample Tactical Plan for Year 1 - Agency (12-12) Abbreviations used without definitions in TRB publications (13-13)

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12 Stakeholder Target Audience Key Message Communication Channel Frequency Board Members Politicians, EOC Awareness, Board Meetings, Face-to- Quarterly, and Elected Media, Outside Objectives, Goals Face Meetings, Key As Needed Officials, Constituencies and Status, What's Briefing Messages, Communications In It For Them News Briefs, Newspaper Director (WIIFT) factors Articles Current Agency Events Outside Transit Members, Press, EOC Awareness, Publications, Newsletters, Quarterly Organization Sister Objectives, Goals Committees, Liaison Organizations, and Status Presentations, Workshops Union Officials Transit Agency Managers, EOC Awareness, Briefings, EOC Agency Monthly Executives and Supervisors, Objectives, Goals Emails, Town Meetings, Managers Professionals, and Status, WIIFT Workshops Union Members, Association Members Transit Agency All Employees EOC Awareness, Briefings, EOC Agency Monthly, Human Resources Objectives, Goals Emails Weekly, As Manager and Status, WIIFT Needed Supervisors, Administrators, EOC Awareness, Briefings, EOC Agency Monthly Professionals Operators Objectives, Goals Emails, Small Group and Status, WIIFT Meetings Administrators Peers EOC Awareness, Memo Boards, Briefings, Weekly Objectives, Goals Face-to-Face Meetings and Status Agency EOC Associations, EOC Success Presentations, Monthly Champion Employees Stories, Lessons Conferences, Newsletters, Learned, Best Workshops, Metrics Practices Exhibit C: Sample Tactical Plan for Year 1--Agency.