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OCR for page 12
12 Stakeholder Target Audience Key Message Communication Channel Frequency Board Members Politicians, EOC Awareness, Board Meetings, Face-to- Quarterly, and Elected Media, Outside Objectives, Goals Face Meetings, Key As Needed Officials, Constituencies and Status, What's Briefing Messages, Communications In It For Them News Briefs, Newspaper Director (WIIFT) factors Articles Current Agency Events Outside Transit Members, Press, EOC Awareness, Publications, Newsletters, Quarterly Organization Sister Objectives, Goals Committees, Liaison Organizations, and Status Presentations, Workshops Union Officials Transit Agency Managers, EOC Awareness, Briefings, EOC Agency Monthly Executives and Supervisors, Objectives, Goals Emails, Town Meetings, Managers Professionals, and Status, WIIFT Workshops Union Members, Association Members Transit Agency All Employees EOC Awareness, Briefings, EOC Agency Monthly, Human Resources Objectives, Goals Emails Weekly, As Manager and Status, WIIFT Needed Supervisors, Administrators, EOC Awareness, Briefings, EOC Agency Monthly Professionals Operators Objectives, Goals Emails, Small Group and Status, WIIFT Meetings Administrators Peers EOC Awareness, Memo Boards, Briefings, Weekly Objectives, Goals Face-to-Face Meetings and Status Agency EOC Associations, EOC Success Presentations, Monthly Champion Employees Stories, Lessons Conferences, Newsletters, Learned, Best Workshops, Metrics Practices Exhibit C: Sample Tactical Plan for Year 1--Agency.