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NCHRP Report 571: Standardized Procedures for Personal Travel Surveys (2008)
National Cooperative Highway Research Program (NCHRP)

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Pisarski, Alan E, Alsnih, Rahaf, Zmud, Johanna P, Wilmot, Chester G, Brog, Werner, Freedman, Mark, Stopher, Peter R, Pratt, Joanne, Mix, Wende, Lee-Gosselin, Martin, Stecher, Cheryl, Axhausen, Kay W, Transportation Research Board. "2.7.8 Q-9: Adherence to Quality Standards and Guidelines." NCHRP Report 571: Standardized Procedures for Personal Travel Surveys. Washington, DC: The National Academies Press, 2008.

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Page
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Front Matter (R1-R10)
Summary (1-4)
1.1 Background (5-5)
1.2 Study Objectives (6-6)
1.4 Research Approach (7-8)
1.5 Report Organization (9-9)
Chapter 2 - Summary of Recommended Standardized Procedures and Guidelines (10-10)
2.1.1 I-1: Minimum Question Specification (11-11)
2.1.2 I-2: Categories for Minimum and Other Questions (12-12)
2.2.1 D-1: Number and Type of Contacts (13-16)
2.2.2 D-3: Proxy Reporting (17-17)
2.2.3 D-4: Complete Household Definition (18-18)
2.2.4 D-6: Sample Replacement (19-19)
2.2.6 D-8: Unit Non-Response (20-20)
2.2.7 D-10: Initial Contacts (21-21)
2.2.9 D-14: Respondent Burden (22-22)
2.3.1 P-2: Requirements for Pretests or Pilot Surveys (23-23)
2.4.1 E-2: Ethics (24-25)
2.4.3 E-4: Respondent Questions (26-26)
2.4.5 E-9: Answering Machines and Repeated Call-Back Requests (27-27)
2.4.8 E-12: Time of Day to Begin and End Reporting (28-28)
2.5.1 C-1: Geocoding Standards (29-29)
2.5.3 C-4: Missing Values, Use of Zero, Etc. (30-30)
2.5.4 C-5: Coding Complex Variables (31-34)
2.6.1 A-1: Assessing Sample Bias (35-35)
2.6.3 A-3: Missing Data Imputation (36-36)
2.6.5 A-6: Documentation (37-38)
2.7.1 Q-1: Computing Response Rates (39-39)
2.7.2 Q-2: Transportation Measures of Quality (40-40)
2.7.3 Q-3: Coverage Error (41-41)
2.7.5 Q-6: Validation Statistics (42-42)
2.7.7 Q-8: Number of Missing Values (43-43)
2.7.8 Q-9: Adherence to Quality Standards and Guidelines (44-44)
3.3 National Highway Institute Course (45-45)
3.6 Potential Funding for the Promulgation and Maintenance of the Standardized Procedures and Guidelines (46-47)
4.1.1 D-11: GPS Surveys (48-48)
4.1.3 I-8: SP Data (49-49)
4.2.1 D-2: Who Should Be Surveyed? (50-50)
4.2.2 D-9: Times of Day for Contacts (51-51)
4.2.4 E-7: Cross-Checks in Data Collection and Data Review (52-52)
4.2.5 E-8: Days and Periods to Avoid Data Collection (53-53)
4.2.7 I-4: Ordering of Questions (54-54)
4.2.8 I-6: Instrument Design (55-55)
4.2.9 I-7: Multitasking of Activities (56-56)
4.2.10 S-1: Sample Sizes (57-57)
4.2.12 S-3: Collecting Augment Samples (58-58)
4.2.13 S-4: Stratification Options for Samples (59-59)
4.2.15 S-6: Development of Default Variances (60-60)
4.2.16 P-1: Focus Groups (61-61)
4.2.18 Q-4: Sampling Error (62-62)
4.3.1 Cell Phones (63-63)
4.3.3 Personalized Interview Techniques (64-64)
4.3.5 Impacts of the National Do Not Call Registry (65-65)
4.3.7 Refusal and Non-Contact Conversions (66-66)
4.3.10 Data Archiving in Transportation (67-67)
5.2.1 Scope of Work (68-90)
5.2.2 Schedule of Work (91-92)
Glossary (93-100)
References (101-103)
Abbreviations used without definitions in TRB publications (104-104)

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44 Standardized Procedures for Personal Travel Surveys It is recommended that 1. The definition of missing data indicated in Section 10.7 of the Technical Appendix be adopted as a standard definition in transportation surveys; 2. The missing value index (MVI), shown below, be computed for all transportation data sets; and 3. Values representing various levels of data quality be established based on experience with the MVI over time. The MVI is defined as N I xi,n n=1 i =1 MVI = N I xi ,n n=1 i =1 where MVI = Missing Value Index, i,n = x* { 1 if data item i of respondent n is missing 0 otherwise } xi,n = { 1 if a response to variable i is applicable to respondent n 0 if a response is not applicable } I = number of variables, and N = number of respondents in data set. 2.7.8 Q-9: Adherence to Quality Standards and Guidelines One of the ways to improve the quality of data is to have a checklist of actions that must be performed or standards that must be met in each survey. Such a checklist is not currently accepted or used in reporting on household and personal travel surveys. The reader is referred to Section 10.8 of the Technical Appendix for further information. Ten questions have been compiled to assess the quality of the survey process. It is recom- mended that the following questions be answered for each future travel survey: 1. Has the survey agency an active quality control program in operation? 2. Is a senior, independent staff member responsible for quality control in the organization? 3. Have pretests been conducted? 4. Has a pilot survey (or surveys) been conducted? 5. Have validation surveys been conducted? 6. Have data reported by proxy been flagged to indicate they were obtained by proxy reporting? 7. Have data values obtained through imputation been flagged to indicate the nature of their origin? 8. Has the survey report been prepared and submitted to the client? 9. Has a coding manual and other metadata that accompanies the data been prepared and submitted to the client? 10. Have the survey data been adequately archived in a safe, accessible, and well-recognized data storage location? Answers in the affirmative are favorable; if each affirmative is allowed to count one point, then a score out of 10 would indicate the level of adherence to principles of good survey practice. It is recommended that this statistic be produced for all future travel surveys.