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38 T R A N S P O RTAT I O N F I N A N C E
the program are to reduce congestion, encourage use of · Tolls are an acceptable alternative to taxes.
electronic toll collection, and shift truck traffic from day- · Value pricing for congestion mitigation encourages
time to nighttime hours. Muriello suggested that value pric- support from previous opponents such as environmental
ing objectives should not be limited to congestion groups.
mitigation but also viewed as a potential revenue generator. · Public education and awareness are vital to accep-
tance. An example was an I-15 public opinion survey in
which 88 percent of users and 66 percent of nonusers
Discussion approved of the tolls.
· Equity concerns regarding tolls and low-income
Robert Poole, Jr. drivers have sometimes been overblown. When advanc-
ing a toll increase, a link to transit options may help
Key observations by some participants included the fol- mitigate opposition.
lowing:
