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34 · Develop a comprehensive communication program about · Reproduce newspaper and magazine articles on safety safety belt use. Use the marketing communication depart- belts. Distribute to drivers. ment (if the fleet has one) to help. The goal is to get the message out in multiple ways. Elements might include initial and follow-up training, company newsletter arti- 8.3 RECOMMENDED RESEARCH NEEDS cles, pep talks, posters, paycheck mailers, or simple reminders by dispatchers. Something new should come While there is substantial literature on safety belts in auto- out about every 3 to 6 months. mobile use and growing information on usage in the CMV · Schedule a safety day around the safety belt theme. Use driver environment, the research team believes additional a committee of employees to develop a creative program research in the following areas can enhance progress toward such as having a children's coloring contest or having significant increases in CMV driver safety belt use: the state police bring in "the convincer"--a sled type device that lets people see what it feels like to come to a · Develop a methodical, periodic, and statistically sound sudden stop at 5 mph. methodology for measuring safety belt use among CMV · Implement a behavioral safety program using employee drivers. The methodology should account for differing peer observations and self-observations to check com- operational types, locations, and driving situations. A pliance. (These can be fairly complex. The fleet manager credible measuring approach is essential for determin- may need outside help.) ing the current baseline of usage rates and for gauging · Implement a "one strike and you're out" disciplinary progress toward a chosen goal. process. Like dealing with drugs and/or alcohol, the con- · As suggested in Chapter 7, perform investigations on the sequences of not wearing safety belts are serious enough ergonomics interaction of seats, belts, and other comfort that fleets have been able to gain full buy-in by drivers features of vehicles to simplify safety belt use and pro- and driver organizations in this practice. vide user-friendly safety belt operation. · Regularly publish dollar amounts for fines paid by com- · Perform additional BBS studies to determine the most pany drivers who were cited for not wearing their safety effective means for motivating drivers to use their safety belts. belts.