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Keynote Address Thomas B. Deen, Consultant T homas B. Deen began his keynote address by dis- basis of these facts, Mr. Deen cannot see how one can cussing previous efforts that have been under- argue that sustainability has any traction in the real taken on issues of sustainable transportation. world; even the most optimistic would say that we must Many of the participants in this conference were active do better. 10 years ago, when work in this area was just begin- The daunting task of this conference is to move ning. Today, through this conference, participants are beyond endorsing sustainability in principle and to taking the concept of sustainability one step further and obtain political traction to influence transportation pol- asking how to operationalize it and make it effective. icy and activities. Mr. Deen provided the conference par- There are four broad human aspirations: peace, free- ticipants with some optimism. While a single definition dom, economic well-being, and a good physical envi- of sustainability eludes diverse groups, it is not the first ronment. The last two of these are linked in that new powerful concept that suffers from the lack of a precise industry (or economic well-being) often leads to envi- definition. Precise definitions also elude art and religion, ronmental degradation. This is the crux of sustainable but progress in these areas has been made. Soon a point development--how to have economic growth without will be reached where even critics will see the limits of environmental decay. In the short term, jobs and growth the earth's resources and man's effects on them, and tend to trump environmental concerns. Examples are change will be forced. the increase in the percentage of workers driving alone, The job of the conference participants is to figure out the decline in carpooling, the drop in transit share, the how to put sustainability objectives into the real world increased length of the peak hour, the decline in urban and make changes. It is necessary to be prepared for the density, and ever-increasing energy imports. On the time when crisis demands ideas that can be implemented. 12