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CHAPTER 5 Integrated Baggage and Ticketing Strategies The goal of the airport ground access planner is to make the full journey as "seamless" as pos- sible, often by creating separate services to appeal to separate market segments. Chapter 5 deals with the integration of baggage and ticketing strategies. Around the world, a wide variety of strategies have been developed to create "seamless" trip experiences: for example, providing airport-type baggage check-in at local off-airport locations and providing integrated ticketing between ground and airline services. In theory, a fully integrated national transportation system would have through-ticketing and throughbaggage-handling services between ground and air. In practice however, these goals have proven elusive in major projects all over the world and are being re-assessed. In fact, the empirical data assembled for this ACRP report suggest that airline passengers are increasingly reticent to separate themselves from their bags, a finding consistent with what seems to be an evolution in the nature of what the airline passenger hopes for, and expects from, the travel experience. Part 1 reviews recent developments, both successful and unsuccessful, in off-site baggage check-in services for airline passengers within the metropolitan area. Part 2 reviews the concept of integrating baggage and ticketing for passengers coming longer distances on the ground access system, noting the results of recent national study on the subject by the Government Account- ability Office. Part 3 examines present trends in the application of various levels of integrated ticketing, and integrated baggage, noting the lessons learned from the first two parts. The lessons learned include a case study of the ambitious programs in operation at the Newark Liberty Inter- national Rail Station. The purpose of this chapter is to provide the airport manager with a quick review of major trends in these areas. Part 1: Baggage Strategies for Local Originating Passengers A major impediment to the choice of a public mode for ground access is the lack of baggage accommodation. This part of Chapter 5 reviews and provides updates on a wide variety of strategies to deal with the challenge of baggage, set in the context of an increased priority for the security of transportation operations. Some of these strategies assume off-site processing and others do not. The air traveler usually has a choice of ground access modes, each of which responds differently to the needs of the traveler. At one end of the spectrum of accommodation, the private automo- bile, taxi, and private limousine all have the advantage of personal service and ample room to deal with baggage. At the other end of the spectrum, all shared service strategies, particularly those that rely on existing fixed-route and -schedule service designed for metropolitan commuting, must deal with the requirements of baggage without the benefit of built-in accommodations. In the 107