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Integrated Baggage and Ticketing Strategies 127 have more resident and fewer non-resident passengers than Las Vegas and therefore fewer pas- sengers wishing to check their bags several hours before leaving. By August 2001, CAPS was handling 15,000 passengers a month. But, the company was not able to survive the change in requirements that occurred immediately after September 11, 2001. "We all believed the idea was a smart one. Maybe it was a little bit ahead of its time," CAPS former vice president of marketing and sales said (41). Recent Fee for Service Concepts Since that time, a series of changes have occurred in the regulatory landscape, including the requirement for 100% of all baggage to be screened, no matter where it was checked-in. Now, there are several organizations that are intending to provide fee for service products for highly specialized markets in the United States. An example of these providers is a company called Bags to Go, which is offering baggage check- in services for passengers of Southwest Airlines at the Las Vegas Convention Center and the Vene- tian and Luxor hotels. Interestingly (in terms of a previous lack of interest in multiparty services), the first airline to sign up is Southwest Airlines. Somewhat like the Swiss system, Bags to Go charges $20; however, this is per traveler up to the airlines free allowance, rather than per bag. The service is available up to 3 hours before flight departure time. According to Bags to Go, additional services are planned for Port Everglades in Broward County, Florida (42). Bags to Go utilizes global positioning system (GPS) navigation services from Navtrak and luggage tracking services from Air-Transport IT Services, Inc., a company owned by Fraport, the operators of the Frankfurt Airport. Los Angeles International Airport to Union Station At the present time, there is only one U.S. longer distance intermodal terminal that offers air- port baggage check-in services: Union Station in Los Angeles. LAWA opened the check-in facil- ity for Los Angeles International Airport at the rail station on March 15, 2006, and the first year saw about 250,000 riders. The bus service has been designed to meet the demanding needs of airline passengers, with service every half hour from 5 a.m. to 1 a.m. and hourly service through the early morning hours. The service concept was developed by LAWA based on its highly suc- cessful FlyAway bus service in Van Nuys, California, which is the only example of a regional park- ride terminal currently offering off-airport baggage check-in service. The Union Station operation is unique in that baggage check-in services are provided by a third-party handler and the bus costs only $3. Importantly, the program has subsidized the costs of third-party airport baggage check-in, down to $5 per person, for up to two bags. (The same number of bags would cost $30 in Switzerland or $20 in a Las Vegas casino.) As of 2007, only a small number of airlines have signed onto the program. This baggage check-in service is also being offered at the original FlyAway location in Van Nuys. Travelers can arrive at or continue their trip from Union Station on Amtrak, Metrolink, Metro Red and Metro Gold rail lines, Metro buses, and DASH downtown shuttle buses, as well as by taxi. The trip to the airport takes between 30 and 40 minutes, because the bus can use the high- occupancy lane system in the region. The agency reports that the system has saved an estimated 5 million vehicle miles and 225,000 gallons of gas. The program reportedly reduced emissions by 231,000 pounds of carbon monoxide. Based on the early success of the Union Station service, LAWA is planning to create more off-airport terminal facilities. In January 2008, JetBlue Airways announced a program jointly developed with Bags Inc. for off-airport baggage check-in. The list of locations in the 10 cities served by the program is pre- sented in Table 5-2.