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CHAPTER 7 Managing the Airport Landside System Chapter 7 reviews reasons ground transportation services need to be managed and strategies for managing them, including measures to enhance public transportation services. The chapter further examines the operational and institutional challenges for implementing these strategies and identifies potential funding sources. The Need to Manage Services The goals of most airport operators include providing the traveling public with safe, conven- ient, and efficient access to all airport facilities and encouraging the use of public transportation by airline passengers and employees in a manner that is consistent with other goals of the airport and the community it serves. To accomplish these goals, airport managers typically seek to man- age and control public transportation and commercial ground transportation services operating at the airport to the extent permitted by local, state, and federal laws. There are many reasons that such oversight is necessary: In most communities, no single state or local agency is responsible for enforcing the opera- tions of all these commercial ground transportation services. The state and local agencies responsible for enforcing ground transportation services typically have (1) responsibilities for multiple industries (e.g., public utilities, towing services, as well as bus and limousine services) and (2) insufficient staff resources to inspect vehicles and enforce the established rules. The providers of airport ground transportation services are typically a mixture of public agencies, and large and small private businesses having a wide range of capabilities, finan- cial resources, and interest in attracting business by providing high levels of customer service. Often the owners of the ground transportation services have little direct control over the behavior or actions of the drivers or operators who lease (or sublease) vehicles and who have direct contact with airline passengers. In the absence of regulations (because there are few institutional, legal, or financial barriers), airport ground transportation services can be readily initiated at U.S. airports by individuals who lack sufficient financial resources (to maintain their vehicles or market their services) or sufficient experience in operations, customer service, or other skills. If these operators are unable to attract sufficient customers legitimately, they may attempt to solicit business illegally, defer vehicle maintenance, or engage in other improper activities that result in divert- ing customers and revenues from other operators. New services can be difficult to introduce or promote if they do not easily come within the jurisdiction of existing regulating agencies or can be challenged by existing operators on the basis of need and necessity. 153