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190 Ground Access to Major Airports by Public Transportation Ground Access Information on the London Heathrow Airport Website Passenger Information Provided by the Airport Like most airport websites, the London Heathrow Airport website has a second tier page (following the home page) where all transportation modes are listed, and the user must choose among train, bus, taxi, etc.; that is, the hierarchy of navigation is mode first, geographic detail second. However, for those travelers going to or from London, a hyperlink at the same level as the major modes takes the user to a simple and straightforward summary of the various modes (from the taxi to the premium priced train) to get to and from London. Therefore, for the trip to London only, the hierarchy of navigation is geography first, modes second, and details of the selected mode third. Passenger Information Provided by Other Agencies The ground transportation section of the Heathrow Airport website offers a link to the United Kingdom's national program of traveler information, called "Transport Direct." The program provides both public and automobile trip planning from every point in the United Kingdom to every point in the United Kingdom through a remarkable assembly and integration of national and local trip planning systems and databases. Figure 9-10 shows the results of a query for trips from Heathrow Airport to a point in the Victoria Station area of Central London. As is shown, the program reviews all possible combinations of modal segments. The program has the ability to include air as well as ground segments, although this is irrelevant to the discussion of trip plan- ning from the airport. Importantly, the program also includes times for automobile trips, which serves as a surrogate for taxi times in this context. Figure 9-10 shows a quick summary of all modes available for the trip to Central London. This format differs slightly from the multimodal origindestination trip itinerary planners in San Francisco and New York City, both of which made a specific trip recommendation by pub- lic transportation. The Transport Direct trip recommendation page always offers several modal combinations and immediately presents their travel times, but not their costs. For this SOURCE: Transport Direct website. Figure 9-10. The Transport Direct website shows all modes, including the automobile, from Heathrow Airport to a point in Central London; standard bus coach service is the fastest and cheapest.