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192 Ground Access to Major Airports by Public Transportation SOURCE: Zurich Airport website. Figure 9-12. The Zurich Airport trip planner hyperlinks to the Swiss Federal Railway trip planner, where the origin and destinations are automatically entered. information. For bus connections, the website provides a hyperlink to a regional transit infor- mation system, at which the user can navigate to origindestination trip itinerary planning. The Zurich Airport website offers a link to a regional bus system, but no major transfer for local trip planning is emphasized on the airport-based website. An earlier link to door-to-door trip plan- ning in the destination area has been eliminated. In Munich, the airport website simply offers a hyperlink to either the national railway website or the local transportation management agency website; there, an airport-specific page is available, but the airport website does not attempt to link directly to that page. Passenger Information Provided by Other Agencies The Zurich Airport website offers a somewhat unique approach to the question of the trans- fer to a second information provider. On the first page of ground transportation information, the user is offered hyperlinks in two columns of the nine most popular rail destinations (e.g., to Lucerne or from Lucerne) as shown on Figure 9-12. The hyperlinks take the user away from the airport website into the trip itinerary planning system of the Swiss Federal Railways, where both the origin (Zurich Airport) and the destination (Lucerne) are already entered into the data entry page. If the user does not enter his/her desired date and time, the system defaults to the present hour and proceeds to look up the trip options for the specified time. Once in the rail website, the user can proceed directly to ticket purchase. The net effect is quite seamless as most users would not be aware that they were no longer connected to the airport website. The Baltimore/Washington International Airport Prototype Ground Access Module Most major U.S. airports are now aggressively telling their story to the public via airport-based websites on the Internet. A major research effort is now under way to create a prototype format for presenting ground access information to airport customers, funded and managed by the I-95 Corridor Coalition. Based on that research, a partnership has developed between the Coalition and Airports Council International/North America to support the development of common formats and protocols for ground access information content on airport websites.