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Getting Ground Access Information to the Traveler 195 At a later point in development, the beta testing module will be put into operation for all trips to the airport. Later research will explore the challenges of offering such an airport-based trip itinerary planning system via cell phone with screen use and via telephone without the assump- tion of the ability to use screens. Conclusions In many cases, the potential users of public mode services simply do not know that high-quality alternatives to the automobile and taxi exist. The U.S. transit industry is now in the process of adopting highly effective origindestination trip itinerary planning systems that show how any given trip, such as one to or from the airport, can be accomplished by public transportation. In Europe, these programs have been applied on a nationwide and even international scale. As yet, the full integration of ground transportation information with aviation-based passenger infor- mation has yet to be implemented anywhere. Planners implementing information systems should consider the needs of later systems that truly integrate information for all modes and pro- vide for immediate tickets sales for all segments of the longer distance trip.