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OCR for page 198
198 Ground Access to Major Airports by Public Transportation design, an approach that did not give high priority to the public transportation/HOV implica- tions of the design process. While a major concern of this airport terminal study is security, options are being examined in which "landside processing" is separated from "airside process- ing"; within this concept could be major new roles of airport ground access systems. While this study is proceeding, airports such as Los Angeles International Airport may be facing the possi- bility of major reconfiguration of existing terminal facilities. The research into terminal design concepts needs to be closely coordinated with advanced airport ground access concepts. Step 6: Present the Ground Access Services to the Traveler The researchers recommend to the ACRP that a study be undertaken to create a standard approach to presenting ground access information on airport websites. Chapter 9 clearly shows that many U.S. airports have developed major programs for providing ground access services, but there is no common format for presenting these services to the public on airport websites and other electronic media. While many U.S. airports have made, or are considering making, major capital investments to improve public mode access, no consistent format has been put forward for quickly and effectively presenting viable ground access travel options to the traveler. While many metropolitan areas are developing "511" advanced traveler information systems, to date none of those systems have incorporated travel modes that are specific to the users of the airports. The Airports Council InternationalNorth America has identified a need for airports to work together to create a common set of procedures for presenting ground access informa- tion. Optimally, the traveler who has become accustomed to the method of attaining ground access information in one U.S. airport would quickly and efficiently be able to access similar information at an airport with which he/she was not familiar. The objective of the proposed research would be to help the airport community develop a com- mon format for presenting all ground transportation options to the traveling public, particularly to the non-resident market. If many of the large airports adopted a common format, the process of presenting ground transportation services to new travelers at an airport could become more efficient, and faster for the traveler. Possibly, the adoption of a common set of procedures would eliminate the need for many airports to separately undertake the same market research and soft- ware development. The product would be both a set of guidelines for presenting ground access services and a working web-based prototype of such a system for possible adaptation for use at specific U.S. airports. The intent of the proposed research is not to create any form of mandatory "standard" for the individual airports to adopt; rather the research is intended to establish a common logic of information presentation that could be used as each individual airport updates its existing websites.